Benefits of a Digital Analysis for Your Spa Business

Not seeing the results you need from your current marketing strategy? Our regional sales managers will measure your spa business’s competitive position and provide market-specific recommendations.

You’ll get a personalized walkthrough of your current digital advertising, website, and SEO to understand your position in the competitive landscape. There’s no commitment required or strings attached — just insight into your online competition and tips for targeting, optimizing, and getting the best return on investment (ROI) from your digital marketing.

Digital Advertising

Understand how your digital advertising is performing from a third-party perspective. 

• Does your business show up in search results for relevant keywords?
• Does your ad copy match your customer’s search queries and inform the customer about your product or services?
• Do your ads connect customers to the relevant page on your website?

Adpearance will answer these questions and assess your spa business’ digital advertising to improve your ROI. We’ll assess your paid ads using a variety of factors including:

Keyword Coverage and Average Ad Rankings: A comprehensive keyword strategy generates high-quality leads by helping customers easily find your spa business on search engine results pages, maximizing your ad budget.

Ad Copy Analysis: Successful ad copy matches the customer’s search query, includes all necessary pricing or inventory details and connects the customer to the relevant page on your website.

Websites

Even if your ads are a success, a website that doesn’t function as expected leads customers to leave your site without converting. 

• Does it have appropriate calls to action?
• Can customers understand who you are, what you do, and why they should purchase from you? 
• Are there key landing pages for digital advertising and SEO purposes that will help you rank in search engines? 
• Do you have all of the other appropriate features like unique content title tags, meta descriptions, and other technical factors to rank? 

We’ll look at your website to ensure that it is doing everything it needs to rank at the top of search results, load quickly, and is easy to navigate across devices and browsers. 

Website Score and Opportunities: Customers will leave websites instead of converting if they don’t function the way they expect. Ensure that your website ranks at the top of search results for spa businesses, loads quickly, and is easy to navigate across devices and browsers.

Search Engine Optimization

Local Listings and Google Business Profiles are great ways to share information about your spa business and establish a reliable reputation online, but accuracy is vital. We’ll audit these listings to ensure that your accounts are up to date and optimized to reach as much of your target audience as possible.

Local Listings: Aggregation platforms like Yelp share information about your business with platform users and help you establish a reliable reputation online. See where your company is listed and how managing these listings can improve your local presence.

Google Business Profiles: Up-to-date information about your business in Google My Business is critical to branded search and off-site visibility. An optimized account is one of the easiest ways to ensure customers can find your website, click-to-call your business, get directions, and browse reviews.

Ready to See Your Results?

Once the assessment is complete, our team of experts will walk you through the digital analysis and a custom action plan. In just 45 minutes, you will receive market-specific recommendations specific to your spa business with tips for targeting and optimizing to get the best ROI. Request your free digital analysis to get the conversation started.

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