What is Neuro-Marketing? Neuromarketing, also known as consumer neuroscience, uses elements of neuroscience to study people’s sensorimotor, cognitive and emotional reactions to marketing. It enhances traditional methods of market research like surveys and focus groups, which only incorporate conscious answers, by...
23 Digital Marketing Trends You Can’t Ignore in 2024

This post was updated November 2023. If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing...
The post 23 Digital Marketing Trends You Can’t Ignore in 2024...
YOU STRUGGLE WITH YOUR AD BECAUSE OF IT: BANNER BLINDNESS

AI and Neuroscience in Digital Marketing: 4. Using fMRI (functional magnetic resonance imaging)

Ep 17: Fix your Ad with the 3H Formula
Cultural Frame Switching: Different Language, Different Personality

Cultural Frame Switching: Different Language, Different Personality

34 Digital Marketing Trends You Can’t Ignore in 2023

This post was updated December 2022. At one time, artificial intelligence, voice search engine optimization (VSEO) and the Internet of Things (IoT) advertising were ambitious concepts bordering on the ridiculous....