Category: content strategy

There are CRO strategies that just work time and time again for improving our clients’ landing page performance, and we want to share.

The post 10 Proven Best Practices for Landing Page CRO Improvement appeared first on Greenlane Search Marketing.

In this article, we’ll illustrate some examples of how interactive content can be used for more than just your stereotypical “fun” product or service brands.

The post Beyond Boring: How Interactive Content Can Transform ‘Unsexy’ Industries appeared first on Greenlane...

Every strong brand has a clear, recognizable identity that resonates deeply with its audience. If yours is struggling, you may need archetypal help.

The post Is Your Brand Forgettable? It Might Just Be an Archetype Identity Problem appeared first on

Maximize ROI by structuring search campaigns around user intent. Learn how to separate brand, competitor, and generic keywords for smarter bidding and better performance.

The post How to Structure Search Campaigns by Intent appeared first on Greenlane Search Marketing.

Canonical tags alone won’t fix your duplicate content issues. Learn why Google may ignore them, how they impact traffic and reporting, and what solutions actually work.

The post Canonical Tags Will Not Fix Your Duplicate Content Problems appeared first on

Have you ever looked at your own brand and thought, “What’s our voice?” or “Why does something seem off?”  Maybe your messaging feels inconsistent, your visuals are all over the place, or your team can’t agree on what your brand actually...

This post explores six high-impact UGC formats and creative ways to turn everyday customer content into scroll-stopping ads across channels.

The post UGC Ad Formats: 6 Creative Ideas for Repurposing User Content appeared first on Greenlane Search Marketing.

Every business should start posting on YouTube — and we're here to tell you all the reasons why!

The post Why Every Brand Should Have a YouTube Channel (Especially After Google’s 2023 Video Update) appeared first on Greenlane Search Marketing.

While AI is powerful, our marketing team's SEO experts see it as a complement to, not a substitute for, human expertise. Explore use cases we rely on.

The post 10 AI Use Case Ideas From Our Marketing Agency’s SEO Team  appeared...

Is your audience made up of multiple segments with different needs and wants? Discover your options for giving everyone a great user experience!

The post How to Write Content for Multiple Audiences appeared first on Greenlane Search Marketing.