Ah, the age-old question: Which should I pay attention to: MER or ROAS? It’s a next-level marketing question that we get asked a lot, and it’s time we broke it down...
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Are Google Ads Still Effective in 2024?
Are Google Ads effective in 2024? The short answer is: Despite how crowded the online advertising space is, yes, Google Ads continues to reign supreme for its intent-based targeting mechanism....
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Google Ads Audit Template: A Comprehensive Checklist (+ Free Template!)
Updated January 2024. Here is your Google Ads audit template! Google Ads is a powerful tool for connecting businesses with their target audience and driving tangible sales and brand recognition...
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Google Ads Audit Template: A Comprehensive Checklist
Updated October 2023. Google Ads is a powerful tool for connecting businesses with their target audience and driving tangible sales and brand recognition results. However, running successful campaigns requires more...
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12 Best PPC Strategies to Easily Maximize Your ROAS
A successful ad campaign starts with a well-planned PPC strategy. But if you’re new to pay-per-click advertising, you may not know where to begin. In this guide, you will learn...
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