What are your biggest growth challenges? To better understand the challenges growth marketers will face in 2025, we are inviting marketing leaders to share their perspective. This brief, 5-question survey...
The post Survey: Growth Marketing Challenges appeared first on AccuraCast.
The post Google Scrapped 3P Cookie Deprecation, But Advertisers Still Need To Prepare appeared first on AccuraCast.
Changes will affect Cross-device Reporting “Google signals will be removed from the reporting identity on February 12, 2024.” Numerous Google Analytics users and admins received a message notifying them of...
The post GA4: Google signals removed from reporting identity – What...
Future-proof LinkedIn Ads performance measurement Whether you’re marketing a hospitality brand to business travellers, or a professional services firm to C-level executives, if you advertise on LinkedIn, this will impact...
The post LinkedIn Advertisers to implement Conversions API appeared first on...
All businesses must have a content marketing strategy or risk falling far behind their rivals. A solid strategy will drive traffic to your site to generate leads, help prospects during...
The post How to Create a High-Performance Content Marketing Strategy for...
Email marketing is a cornerstone for businesses looking to build customer relationships, foster brand loyalty and drive conversions. But the heart of email marketing is more than just clicking “send”...
European Commission adopts new adequacy decision for safe and trusted EU-US data flows The European Commission has decided that the United States has got suitable systems in place to protect...
The post EU-U.S. Data Privacy Framework Makes GA4, Meta, AWS...
Selling products and services across multiple countries through Meta’s platforms – Facebook, Instagram, and WhatsApp – continues to increase in popularity. Whether you’re in the real estate, travel, media, finance,...
The post Why All International Businesses Need Multi-Country Catalogues appeared...
As a marketer, you understand the importance of creating high-quality content and delivering engaging and personalised experiences along the funnel. But with the constant demand for fresh and tailored content,...
The post ChatGPT: The Game-Changer for Marketers? appeared first on...
There’s a famous saying – “change is the only constant”. As we head into 2023 and get up to speed with newer work & life challenges, the physical and digital...
The post 2023’s Top Marketing Trends to Watch Out For...
Reddit is a one-of-a-kind social platform that provides unique benefits that cannot be found elsewhere – a long-running, active community of individuals passionate about a range of topics. Reddit advertising...
The post Reddit Advertising: Could it Work for Your Brand?...
The post How To Engage Customers With AR appeared first on AccuraCast.
Brands are starting to wake up to a new reality. Retailers have the ability to understand customer behaviour and personalise advertising based on that behaviour, all on a channel where...
Google recently published a new guide to search ranking systems, which lists the major algorithms deployed over the years that currently drive Google Search rankings. Most marketers don’t need to...
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Meta recently announced that businesses can now place ads on the Instagram Explore home screen – the grid that people see when they first arrive on the Explore tab –...
The post New Instagram Reels, AR, & Explore Ad Formats...
Google has announced several changes planned for 2023, starting in May, when similar audience segments will no longer be generated. Similar audiences have historically been a valuable source of growth...
The post Google Ads Ending Similar Audiences: Here’s how businesses...
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