Category: Adpearance

Safford VW of Fredericksburg transformed their digital advertising performance by working with our team to optimize campaign structures and reallocate budget more efficiently, delivering exceptional results across all key metrics.  The Challenge: Maximizing Digital Marketing Performance in a Competitive Market  Safford...

When uncertain market conditions arise, the first line item many dealers examine is their advertising budget. The logic seems straightforward: unpredictable sales and tighter margins make cutting marketing spend appear to be a practical cost-saving measure. However, this approach often backfires,...

With 92% of car buyers starting their research online, forward-thinking dealerships have a unique opportunity to gain visibility in the next frontier of search: AI-powered results. While most dealers are still catching up to traditional SEO, you could be establishing authority...

The tariff-driven sales surge that dominated Spring 2025 is officially cooling. According to recent MarketAI data from the end of June, vehicle movement declined 15% over a 10-day period while inventory levels increased 2%, confirming the market cooling we anticipated.  This...

The automotive advertising landscape has shifted dramatically as consumers increasingly abandon traditional cable subscriptions. Case in point: Streaming hit a new high in May 2025, surpassing total viewing of broadcast and cable TV for the first time and accounting for 44.8%...

A Hyundai dealership recognized the need to modernize their marketing approach to reach today’s car buyers. By adding strategic digital marketing to complement their existing efforts, they quickly received the results they were looking for, transforming their entire operation.  The Challenge:...

A Hyundai dealership faced a perfect storm of inventory challenges: their top-selling lower priced Elantra was running short while they held an oversupply of pricier Ioniq 6 electric sedans in a market where luxury purchases are rare. Through strategic campaign management...

We’re thrilled to announce that Hyundai has selected Adpearance as a certified partner in the prestigious Hyundai Digital Marketing Program. This exciting partnership empowers us to deliver our cutting-edge digital marketing solutions to Hyundai dealerships nationwide. As the only certified provider...

The U.S. automotive market experienced a dramatic 38% increase in vehicle movement across all segments in April 2025, creating both opportunity and strategic challenges for dealers. This sales acceleration, driven by consumers rushing to purchase vehicles ahead of anticipated tariff-related price...

With tariff uncertainty creating unprecedented market dynamics, dealers face a critical challenge: understanding exactly where to focus their inventory acquisition and marketing efforts to maximize profitability.  Our May 2025 Market Pulse report reveals the impact of these market shifts: vehicle movement...

Adpearance is a Google Premier Partner for 2025, for the 11th year running. That means we’ve been in the top 3% of Google partners delivering exceptional digital marketing results for more than a decade! We’ve earned this status consistently because of...

Adpearance is a Google Premier Partner for 2025, for the 11th year running. That means we’ve been in the top 3% of Google partners delivering exceptional digital marketing results for more than a decade! We’ve earned this status consistently because of...

Adpearance is a Google Premier Partner for 2025, for the 11th year running. That means we’ve been in the top 3% of Google partners delivering exceptional digital marketing results for more than a decade! We’ve earned this status consistently because of...

Adpearance is a Google Premier Partner for 2025, for the 11th year running. That means we’ve been in the top 3% of Google partners delivering exceptional digital marketing results for more than a decade! We’ve earned this status consistently because of...

Automotive dealers have a massive opportunity right now to grab onto an underutilized strategy: search engine optimization (SEO) specifically for your dealership’s service department. Many dealerships focus SEO and other digital marketing efforts solely on vehicle sales. But the aims and...

NADA 2025 is right around the corner! From January 25–28 in vibrant New Orleans, automotive leaders and innovators will gather for one of the year’s most anticipated events. The show is full of outstanding education, emerging trends, and networking opportunities for...

The past year has brought notable advancements in digital advertising, reshaping how dealerships approach their marketing strategies and interact with consumers. Reflecting  on the past year, the automotive industry witnessed a pivotal shift driven by automation, the rapid rise of streaming...

Social media ROI is a hot topic for auto dealers — and today’s tools make it easier than ever to track meaningful metrics tied to a dealership’s social media accounts. When clients sign on for social media management with our team,...

It’s easy to let search engine optimization (SEO) fall down the list of stuff to keep track of. The auto industry deals with enough change of its own — from national regulations to global supply chains to local market landscapes. And...

Today’s dealerships can know a lot, thanks to advanced audience tracking and digital marketing technologies that leverage AI and machine learning. With the right mix of tools and tactics, dealers can access unprecedented depths of audience and ROI intelligence.