Krista Neher Aug 15 2023 Calculating ROI for Digital Marketing Return on Investments ROI is calculated as ROI = (Return – Investment)/Investment. Seems pretty straightforward, right? There are only two things involved – the return and the investment. The reality is...
Krista Neher Jul 04 2023 The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance....
Krista Neher May 16 2023 What Makes A Good KPI? KPIs -Key Performance Indicators – judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them...
Krista Neher Feb 21 2023 Why is ROI an Important Driver to Success? Let’s look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI- Return...
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