Category: Startup & Small Business

In today’s competitive and technology-driven market, it has become imperative for contemporary businesses to establish a strong online presence specifically tailored to their local communities. A strategic approach known as locally-focused digital marketing concentrates on promoting products or services to potential...

B2B marketing pertains to transactions carried out between businesses, like those that occur between a manufacturer and wholesaler or retailer. The significance of marketing in B2B cannot be overstated as it helps businesses reach and engage other businesses effectively. Marketing tactics...

Over the last decade, e-commerce has undergone a substantial surge in expansion, leading to significant changes not only affecting consumer buying behavior but also corporate operations. Projections show that it will grow by approximately 39% in the next 3 years –...

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Establishing a market presence and gaining traction are obstacles that startups encounter. However, demand generation is integral in dealing with these hurdles through raising awareness and piquing interest towards the products or services of small businesses. This entails using numerous marketing...

LinkedIn is no longer just a basic platform for professional connections, as it has now evolved into an essential part of modern business marketing strategies. Given its colossal user base that spans over a billion worldwide, LinkedIn offers unparalleled opportunities for...

Among the best way for interaction between people and businesses is WhatsApp. Businesses can convey their messages to a broader audience by using this platform. WhatsApp is serving as a vital tool for marketing purposes besides having 2 billion active users...