Category: SEO Blog

A website migration can feel like a high-stakes game of Jenga, if one critical piece is missing, everything could come crashing down. Whether it’s a domain change, a replatforming, or a complete site overhaul, the post-migration period is where you find...

Welcome to the April 2025 edition of Koozai’s Digital Marketing Newsletter – your go-to roundup of the biggest stories, trends, and expert advice across Digital Marketing, SEO, PPC, Content and Digital PR. This month, we bring you major updates from Google,...

Most marketers focus on leads who are ready to buy. But what if 95% of your audience isn’t? According to LinkedIn’s B2B Institute, this rule is backed by research conducted with Les Binet and Peter Field, who found that only 5%...

It’s Friday afternoon and we’ve got some exciting news to share! We are delighted to announce that Koozai has been named as a Finalist for the ‘Stand Out Small Integrated Digital Agency of the Year’ accolade at the UK Digital Excellence...

Rank tracking has been a standard metric in SEO for years, but as search engines and user behaviour change, it’s worth questioning whether it still holds the same value. Should rank tracking remain a focus, or is it time to rethink...

What You Need to Know Meta has recently reintroduced facial recognition technology, but this time it’s for a limited set of applications, specifically focusing on tackling scams and improving security. After significant backlash in 2021, Meta removed facial recognition due to...

Frightening Fact: 96.55% of All Pages Get Zero Traffic From Google According to Ahrefs, 96.55% of web pages get no traffic at all from Google. And only 1.94% get between one and ten monthly visits. With Halloween around the corner, it’s...

More than 10 years have passed since the Sitelinks Search Box made its debut in Google’s search results, and soon, we’ll be saying goodbye to it for good. While it may seem like a significant change, Google has its reasons for...

Google’s Search Generative Experience (SGE) / AI Overview Video. The Future of AI-Powered Search | How It Works & Why It Matters What is Google Search Generative Experience or AI Overview as it’s now been named? We’ve put together a short...

Search Engine Optimisation (SEO) is an invaluable tool for driving relevant traffic and generating leads for your website. With more than 68% of online experiences beginning with a search engine, SEO can have a substantial impact on traffic, leads, and profitability....

Some argue that marketing in construction and the built environment has lagged behind other sectors in adopting modern digital marketing strategies while relying too heavily on word-of-mouth and traditional relationships. While true to an extent, this view is now somewhat outdated,...

The world of SEO is constantly evolving, and new tools and techniques are emerging all the time. However, artificial intelligence (AI) has been one of the most exciting additions to the SEO game in recent years, and platforms like ChatGPT, Gemini,...

Implications for Construction, Building & Property Marketers. In a notable shift, Google has announced that it will discontinue its continuous scroll feature for desktop search results, returning to the classic pagination bar at the footer of the search results. This change,...

Today, we are looking at the do’s and dont’s of link building, helping you to navigate the process more easily. So, what exactly is link building? Imagine your website as a library, and each link as a reference pointing to your...

Headings come in a number of HTML forms. The highest of which is H1, with H2, H3 and H4 headings providing ample support. But why are they important for SEO? via GIPHY A web page is just like any newspaper article, essay or...

In the ever-changing world of SEO, ranking fluctuations are inevitable. When your website’s search engine rankings drop, it’s important to investigate the reasons behind it. Time is of the essence, and prolonged low rankings can translate to revenue loss. Fortunately, there...

Avoiding duplicate content penalties is important for maintaining a healthy online presence and SEO performance. Search engines like Google aim to provide users with diverse and relevant search results, so duplicate content can negatively impact your rankings. Here are some technical...

Google have been taking site speeds into account for over a decade now, initially just on desktop around 2010, then onto mobile devices too in July 2018. This information wasn’t very good initially, but we eventually got the Core Web Vitals...

Landing pages have the power to transform clicks into loyal customers or leave visitors drifting away. In this blog, I dive into the world of landing pages, their critical role in PPC campaigns, and how they can significantly impact your website’s...

Black Hat SEO is a term widely employed by industry experts to characterise any tactics that are considered to violate search engine rules or raise ethical concerns. Black Hat SEO practices have been in existence for nearly as long as search...