KPI bukan lagi istilah yang asing di dunia bisnis. Tanpa adanya alat pengukuran yang akurat, sebuah perusahaan bisa kesulitan menilai apakah mereka sedang berada di jalur yang benar untuk mencapai tujuan strategis mereka. Simak ulasan lengkapnya berikut ini. Apa Itu KPI...
Dive into 2024’s digital marketing landscape with our guide on Key Performance Indicators (KPIs). Explore advanced metrics like Conversion Rate Optimization, ROI-centric Cost per Acquisition (CPA), and Return on Investment (ROI). Discover the importance of Social Media Engagement Metrics, traffic sources,...
Krista Neher Aug 01 2023 Building Your Digital Marketing Plan for Success Building your digital marketing plan is not rocket science, but it does take time and effort. The more time and effort you put into your strategy will help you...
Data measurement is getting trickier and more obtuse with each passing month. Our roles as digital marketers are getting more complex. As we try to sift through swaths of data...
Krista Neher Jul 18 2023 Regular Reporting: How to Create Impactful Reports Regular reporting is an important part of your digital marketing measurement plan and helps provide data for analytic analysis. Be sure that your report drives the focus towards the...
Krista Neher Jul 04 2023 The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance....
Krista Neher May 16 2023 What Makes A Good KPI? KPIs -Key Performance Indicators – judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them...
Krista Neher May 09 2023 4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to...
Hay una serie de KPIs de uso general en marketing digital que es preciso considerar. Número de impresiones: La cantidad de veces que un anuncio se muestra en una pantalla. No se traduce necesariamente en un impacto o apertura. Reach: Número...
There are a number of commonly used KPIs in digital marketing that need to be considered. Impressions: The number of times an ad is shown on a screen. It does not necessarily translate into an impact or opening. Reach: Total number...
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