Discover the impact of Google’s phase-out of third-party cookies and how it reshapes online advertising, privacy, and SEO strategies. Read more! Visit Official Website Search Engine Blog Google Third Party Cookies When you think about how the internet works, the mind...
In the first article, we introduced web analytics and its importance in understanding and optimizing website performance. Now, let’s dive into the practical aspects of setting up web analytics, ensuring we can start tracking and analysing data effectively. Choosing the Right...
Google Analytics is a great tool for tracking and analysing a million and one things about your website. That said, it isn’t perfect (fingers crossed Google doesn’t penalise this page in their search results for saying this). Sometimes there is a...
Understanding GA4: The Future of Web Analytics Image Source: Freepik In the digital age, Google Analytics has become an indispensable tool for businesses and website owners to track user interactions and gather data. With the upcoming transition to Google Analytics 4...
[unable to retrieve full-text content] Nothing stays stagnant in the world of digital marketing. Google Analytics is no exception. Continue reading on Medium »...
[unable to retrieve full-text content] Picture this: digital analytics, the secret sauce that keeps modern businesses thriving and their decision-making on point. In this… Continue reading on Medium »...
For a lot of digital marketers, it is very tempting to spring for robust data tracking platforms that aggregate different data sources and let you present that data in fancy...
Even the most optimized content might not deliver the results you want. Find out how you can use website heatmaps to make a killer content marketing campaign.
The death of third-party cookies is on the horizon, threatening personalized marketing techniques. Read this blog to help you prepare for a cookieless future.
If you are a marketer looking for an analytics platform that enables you to quickly and easily measure, analyze and report on performances across all your digital marketing channels, then...
Continuing my series on Creating a Culture of Analytics I would like to touch on a very critical aspect of creating a culture of Web Analytics and that is Context.
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