Category: Marketing 101

Top 10 Examples of SaaS Companies That Are Rocking It

Updated January 2024. The best way to learn and find inspiration is to study what other successful brands have done. Here, we’re going to look at several examples of SaaS...

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21 Engaging Video Content Types That Convert

Updated January 2024. Video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and with 80% of online traffic being video traffic, it’s not hard...

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11 Mobile Advertising Examples to Inspire Your Next Ad Campaign

Ready to get inspired by some top mobile advertising examples? Since mobile devices now play a key role in the overall growth of marketing spend worldwide, mobile advertising has become...

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How to Grow a Facebook Group from 0 to 10K Members Without Spending a Dollar

Updated January 2024. A Facebook Group is a powerful tool for building a community and promoting your brand. But if you’re asking yourself how to grow a Facebook Group with...

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17 Successful Digital Marketing Campaigns You Can Swipe

Updated December 2023. Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s...

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step...

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23 Digital Marketing Trends You Can’t Ignore in 2024

This post was updated November 2023. If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing...

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Google E-E-A-T: Boosting Content Credibility and SERP Ranking

Updated November 2023. In December 2022, Google updated their Search Quality Rater Guidelines by adding an extra “E” to its previous acronym E-A-T. What was known as the E-A-T principle...

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6 Benefits of Guest Blogging (And How to Get Started!)

Updated November 2023. When you’re already working hard to grow your blog, the notion of spending time writing posts for another website may seem counterproductive. And yet, in the ever-evolving...

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest...

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How to Create a High-Performance Content Marketing Strategy for 2024

All businesses must have a content marketing strategy or risk falling far behind their rivals. A solid strategy will drive traffic to your site to generate leads, help prospects during...

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How Gretta Van Riel Used Her 16M Social Media Following to Grow Her Businesses

Updated October 2023. Gretta Van Riel is a serial entrepreneurship and social media influencer who has built many an online business, like SkinnyMe Tea, The 5th Watches, Drop Bottle, Hey...

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From Startup to Giant: 10 Inspiring Examples of SaaS Companies

Updated October 2023. Why is the SaaS platform so popular? Online-based businesses need a technological solution to handle their myriad of tasks, such as project management, marketing, accounting and file-sharing....

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From Unboxings to Listicles: 21 Video Content Types That Convert

Updated October 2023. In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. More...

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15 High-Performing Facebook Group Engagement Tactics

Updated October 2023. A Facebook group is one of the most underestimated marketing tactics when it comes to generating engagement and leads. I have seen marketers using Facebook groups as...

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11 Mobile Advertising Examples We Can Learn From

Since mobile devices now play a key role in the overall growth of marketing spend worldwide, mobile advertising has become a primary mode of digital advertising. It’s both cost-efficient and...

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How to Build a Powerful Marketing Funnel (Step by Step)

Updated September 2023. The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from...

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How to Choose a Digital Marketing Agency That Delivers Results

Updated August 2023. As a business in today’s ultra-competitive marketplace, if you want to succeed, you have to be better than the rest. And to be better than the rest...

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9 Successful Digital Marketing Case Studies That Boosted Growth

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency....

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How to Create a Promotional Plan (with Examples & Strategies)

Updated July 2023. You can elevate your business to new heights with a stellar promotional plan. In an increasingly competitive world, this tool has become indispensable for businesses big and...

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