Category: marketing mix modeling

The rapid advancement of AI, shifting privacy laws, and the rise in zero-click searches will all necessitate more sophisticated marketing strategies in 2025. Despite these challenges, Marketing Mix Modelling (MMM) is emerging as a game-changing tool for businesses trying to maximize...

Mixed media modeling (MMM) is hands down one of the most important exercises you will every perform as a marketer. A technique that evaluates the relationship between marketing activities and...

The post Mixed Media Modeling (MMM): Understand Your Marketing Efficiency in...