Category: Online Marketing News

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers
71 percent...

The Case for Boosting B2B Customer Experience With Multilingual Support
56 percent of consumers have said that getting...

Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker
30 percent of B2B salespeople have said...

B2B buyers want purchasing to be more social and entertaining
62 percent of B2B buyers have said that they...

B2B CMOs Make Meaningful Shifts in Priorities
30 percent of B2B chief marketing officers have...

Creative Services Professionals Are Most Concerned About AI
23 percent of marketing executives have said that they are interested...

B2B Decision-Makers Value Research and Data in Thought Leadership Content
51 percent of B2B marketers...

Millennial and Gen Z B2B buyers are many and demanding online [Report]
64 percent of business buyers...

B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey
57 percent of...

The evolution of B2B marketing in 5 charts
55 percent of B2B marketing executives have said that the length...

B2B marketing will be more digital, customer-focused this year [Data]
Marketers will spend $6.16 billion on influencer marketing in...

LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement
Microsoft’s latest quarterly performance report...

2023 Edelman Trust Barometer: Business is only institution viewed as ethical, competent
62 percent of global respondents in Edelman's...

B2B Marketers Prioritizing Data and Technology to Succeed in 2023
86 percent of B2B marketers have said they will...

The Top Strategies B2B Marketers Plan to Explore in 2023
42 percent of...

5 Major Takeaways From This Year's ANA B-to-B Marketing Virtual Conference
B2B marketers can achieve market share expansion and...

Changes to California's Privacy Law Will Affect B2B Brands
When B2B exemptions to the California Consumer Privacy Act (CCPA)...

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
41 percent of marketers have said that they...

LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023
The B2B marketing industry will undergo significant transformation in...

Changes to B2B ecommerce coming fast [SURVEY DATA]
B2B executives expect eCommerce revenue to grow...

The Top 50 B2B Marketplaces: A New Ranking
B2B marketplaces have...