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Google introduced several new Default Channel Groupings designed to better reflect the increasingly complex digital marketing landscape. Among these additions were channels like Paid Video, Paid Shopping, and SMS, offering more granular classifications. However, one channel, "Cross-Network," often raises questions due...

As traditional tracking methods face growing challenges from privacy tools and browser restrictions, server-side tracking offers a stealthier, faster and more reliable way to gather valuable user data and stay ahead in paid advertising.

The post Overcoming data hurdles with server-side...

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. The key is to target leads from social media and drive them down...

The post How Does Attention Affect Revenue? Real Data Findings appeared...

We at Single Grain Marketing have thrived with a remote-first strategy. This strategy helped us expand globally and work with talented creatives worldwide. But more companies are pushing employees to...

The post The Office Comeback: Is Remote Work Over? appeared first...

Most businesses find YouTube lead generation challenging. They must invest in video production and YouTube SEO, which are more expensive and time-consuming than other lead generation strategies. While businesses can...

The post Proven YouTube Lead Generation Tactics From Agency Leaders appeared...

This post is all about making your agency profitable. We’ve worked hard to make Single Grain one of the most prominent marketing, advertising, and SEO firms out there. However, our...

The post Agency Profitability: Key Strategies for Sustainable Growth appeared first...

At Single Grain, we understand the value of LinkedIn. After all, we helped our clients drive 193% more MQLs with LinkedIn ads. But what does it take to go viral...

The post Going Viral on LinkedIn: Strategies That Any Business Can...

This article is all about AI content consolidation agents and how to maximize their use in 2025. The explosion of digital content has made it increasingly difficult for individuals and...

The post Why Invest in AI Content Consolidation Agents in 2025...