Starbucks generated over $200,000 in secondary market sales from digital collectible stamps before most marketers even understood what Web3 loyalty tokens were. While traditional loyalty programs trap customers in closed...
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How to Enhance Customer Retention Through eCommerce Loyalty Programs
Acquiring a new shopper costs 5–7 times more than keeping an existing one, according to Forrester. Bain & Company discovered that a 5% lift in retention can swell profits by up to 95%. With digital ad prices rising 41% year-over-year, dependency...
Customer Collaboration Strategies That Drive Remarkable Growth

Banks with the highest customer advocacy scores experience 1.7x faster revenue growth than their competitors. This doesn’t happen by accident—it emerges from customer collaborations. While most businesses claim to value...
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How Customer Advocacy Programs Can Generate Millions

Brands are constantly told that word-of-mouth marketing is the secret to revenue growth. But how can brands apply this concept to their marketing and advertising campaigns? Customer advocacy programs are...
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Customer Retention Strategies: Examples, Tips, Tools & More
It is essential for us not only to value keeping customers but also to be aware of the extremely competitive environment. Now, let’s go into what it takes to retain customers. We will look into what it stands for, why it...
5 Customer Loyalty Strategies to Keep ’em Coming Back

With all the marketing strategies you’ve implemented, have you ever thought about customer loyalty strategies? Customer loyalty is hard to gain and easy to lose. That’s why, if you want...
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When Is It Acceptable to Have a High Churn Rate?

Understanding and effectively managing your churn rate is crucial for long-term success. Your churn rate refers to the rate at which customers discontinue their association with your business, either by...
How to Evaluate an Ecommerce Marketing Agency: Tips and Tricks

When it comes to working with an ecommerce marketing agency, you are going to want to be working with an agency you know you can trust to maximize your company’s potential. This potential could be in sales, new customers, new leads,...
3 Ways B2B Content Marketing Elevates Lasting Customer Loyalty
