For decades, customer segmentation has been a cornerstone of marketing strategy. Grouping audiences by demographics, behaviors, or psychographics allowed for more targeted messaging than a one-size-fits-all approach. But in today’s hyper-connected, data-rich environment, customer expectations have soared. They no longer just...
Humanizing AI Implementation in Product Development: A Product Manager’s Perspective Finding the Balance Between Technology and Empathy The most successful AI implementations in product development aren’t about leveraging innovative technology, they’re about maintaining empathy for the customer throughout the journey. During...
As a data scientist, my primary role involves transforming business data into actionable insights, often through the method of A/B testing. This approach typically involves comparing a control group (A) with a treatment group (B) to measure the impact of new...
Introduction: In der Welt des digitalen Marketings ist die effektive Verwaltung von E-Mail-Marketing-Kampagnen entscheidend für den Erfolg. KlickTipp hat sich als eine führende Plattform in diesem Bereich etabliert und bietet nicht nur eine leistungsstarke Software, sondern auch ein lukratives Partnerprogramm für...
[unable to retrieve full-text content] In recent years, there has been a shift towards a more privacy-centric approach in the tech industry. iOS and Android, being the dominant… Continue reading on Medium »...
Viral marketing is a marketing strategy that leverages existing social networks to promote a product or service. It is called “viral” because it spreads like a virus, quickly reaching a large audience through word of mouth and social media sharing. The...
A product manager’s schedule, on average, looks something like this: 42% — Helping to deliver the product 33% — Working out what the right product is 25% — Helping to sell the product It’s a complex web of managing both the...
-> Amazon pioneered e-commerce and new era of retail. Can there be a new challenger in the times of Mobile Computing + Gig Economy? -> Seems far fetched, but I see three possible contenders in future of digital-retail: DoorDash, Uber, InstaCart....
Product Positioning A guide to product positioning and go-to-market strategies for small businesses looking to scale their operations. This article provides helpful tips and templates for business owners who want to take their company to the next level. Why is Product...
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