Category: data-analysis

Unlocking Yogyakarta’s Hidden Craft Market: A Data-Driven Expansion Strategy for CraftyHands

Overview CraftyHands, a small business in Yogyakarta, Indonesia, specializes in handmade products such as crochet bags and wooden accessories. Their mission is to support local artisan communities while expanding their market presence. To achieve this, CraftyHands aims to partner with retail...

Analyzing the Impact of SEO: Leveraging Data-Driven Insights to Reduce Ad Spend and Increase ROI

When it comes to the marketing department it becomes important to tap each activity taking place to increase brand visibility and save expenses to gain higher returns. Today, digital marketing has taken over traditional marketing practices and the majority of the...