In the 1980s, telecommunication company AT&T ran an ad campaign with the slogan “Reach out...
... Category: branded-content
OK Savings Bank

Success Stories, April 13, 2020 OK Savings Bank OK Savings Bank is a savings bank run by OK Financial Group. OK Financial Group was founded in 1999 on the basis of the consumer finance business. As of 2019, it is the...
Febreze
03/03/2023
Articles, branded-content, digital-marketing, gamification, playable-ads, success-story
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Success Stories, July 23, 2018 Background Febreze is a brand of household odor eliminators manufactured by Procter & Gamble (P&G). P&G Korea has teamed up with E-Mart, the largest retailer in Korea, to promote its Febreze products to tie in with...
VITAMIN T

Success Stories, April 18, 2016 Background Based in London, Vitamin Talent (VitaminT) is a creative recruitment agency specialising in in the fields of marketing, design and development, offering creative and digital roles for start-ups and mid-sized companies. In order to attract...
KFC — HOT BUCKET CHALLENGE

Success Stories, April 17, 2016 Background KFC Indonesia holds a real life event in stores country-wide, ‘Hot Bucket Challenge’ whereby customers can win prizes based on the quickest time it took them to finish eating 5 KFC chicken pieces. KFC wants...
CASE STUDY: VIA SMS

Success Stories, May 31, 2015 Background VIASMS (https://www.viasms.pl/) is a loans company based in Poland who provides short term micro loans to consumers. VIASMS wants an engaging mobile advertising idea to engage users in a quiz-type game whereby a reward is...
FRIDAY GAME: SPIN AND FLING

Branded Games, May 29, 2015 It’s Friday and almost time for the weekend! To celebrate, while you count down the time before leaving the office, here’s a game you can play for free! If you get caught just say you’re evaluating...
BRANDED MINI-GAMES PITCHES AT MOBILE WORLD CONGRESS 2015

Exhibitions, March 10, 2015 Wow! What a week that was. Branded Mini-Games attended the Mobile World Congress (MWC) held in Barcelona, 2–5 March 2015. As part of the Swiss Pavillion in Hall 8.1, Branded Mini-Games had the chance to pitch our...