Category: Digital PR Blog

Welcome to the April 2025 edition of Koozai’s Digital Marketing Newsletter – your go-to roundup of the biggest stories, trends, and expert advice across Digital Marketing, SEO, PPC, Content and Digital PR. This month, we bring you major updates from Google,...

Here at Koozai, we’re specialists in all things search marketing. From SEO and content marketing, through to PPC, digital PR and analytics, we’ve specialised in analysing and forecasting search data, keywords and trends, as well as delivering award-winning digital marketing campaigns...

It’s Friday afternoon and we’ve got some exciting news to share! We are delighted to announce that Koozai has been named as a Finalist for the ‘Stand Out Small Integrated Digital Agency of the Year’ accolade at the UK Digital Excellence...

In an age where reputation can be built—or broken—by how media cover your brand, having a well-structured press office is essential for any inhouse PR department or business looking to maximise their PR activities or manage its public image effectively. A...

Some argue that marketing in construction and the built environment has lagged behind other sectors in adopting modern digital marketing strategies while relying too heavily on word-of-mouth and traditional relationships. While true to an extent, this view is now somewhat outdated,...

When executed well, PR can be a powerful tool that marketers can harness to effectively achieve a wide range of marketing goals. This includes objectives such as raising a brand’s profile, reaching new audiences, or managing their company’s reputation. PR campaigns,...

Link building remains an important tool in most effective SEO strategies. This is because high-quality backlinks from reputable websites can act as a vote of confidence in your website in the eyes of search engines, boosting your website’s authority and search...

Securing improved rankings for their most valuable keywords in the search engine results pages (SERPs) remains a key challenge for many businesses that invest in SEO. While content and on page elements are invaluable to driving results, backlinks remain one of...

Steering Clear of Common Link Building Mistakes Building an excellent SEO strategy often involves more than just great content and strong technical foundations for your website – it also requires a strategic approach to acquiring quality and topically relevant backlinks. However,...

Key Link Building Trends in 2024 [includes a link building trends infographic] As we move into a new year, the team here at Koozai has been looking into all things link building. We’ve been chatting with other experts and reviewing the...

Backlinks are fundamental in establishing a website’s credibility and improving its search engine visibility. They indicate to search engines like Google and Bing about the reliability, relevance, and quality of your content. Essentially, each link pointing back to your site is...

When done right, press releases offer a fantastic opportunity to promote your business and boost link building efforts. In this blog post, we’ll explore how you can maximise your PR and SEO through press releases. Traditionally, press releases have always been...

Search engine optimisation applies to every product across the globe, but for some it’s harder to get links than others. In a web dominated by links it’s essential to have a healthy amount of referring domains. Below are some easy ways...

Every successful website will have a good link building strategy in place. So, if you run or own an ecommerce website, it’s a good idea to have a well-thought-out strategy in place that focuses on building lots of high quality, relevant...

In today’s highly competitive business landscape, effective PR can play a crucial role in the success of small businesses. PR helps build brand awareness, establishes credibility, and fosters positive relationships with customers, stakeholders, and the media. As a small business PR...

Author: Sophie Roberts, Managing Director of Koozai. Couldn’t make it to BrightonSEO this Spring? Then you’ve come to the right place! If you’re working in digital marketing, or were just too busy spinning plates to make it to all of the...

Link building is still an essential component of any successful SEO strategy. While there are many ways to acquire backlinks, links from high-authority sites like Wikipedia and other wikis can be particularly valuable. In this article, we will discuss some tips...

If you’re looking for ways to improve your brand’s online visibility in your local area, look no further than local PR. As an agency offering a whole host of digital PR, including local PR services, our experts know a thing or...

Are you new to the world of digital marketing? Perhaps you’ve had a website for some time but it’s not really making any money, or you’re launching a new ecommerce website and want to get your ducks in a row? It’s...

Once upon a time, the healthcare industry was seen as dragging its feet when it came to innovative digital marketing campaigns that captured peoples’ imaginations online. That, however, is changing. Over the last few years, we have seen a fantastic roster...

From newsjacking and ‘dream job’ campaigns to data-led PR and SEO link building tactics – there are a myriad of different approaches to securing relevant and high-quality backlinks to your website. While each approach has its own merits, they are not...