Category: Google AdWords

Updated 25 July 2025: Google has changed in a lot of ways since this blog was written, and we no longer use the terms ‘many-per-click’ and ‘1-per-click’ conversions, as there are multiple different touch points that are attributed by an entirely...

Businesses looking to target particular audiences with strategically placed ads might find great success using Google AdWords. This strategy simultaneously enhances website traffic and conversion rates. However, managing campaigns manually can become time-consuming and inefficient as the number of campaigns and...

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Has your Google Ads account (formerly called Google AdWords) been feeling stale? Has it not been producing the level of quality that you need from it? In this post, we’ll...

The post 7 Tried-and-True Ways to Bolster Your Google Ad...

When designing a landing page for PPC, there’s a lot to consider. There are tons of features you simply have to implement if you want to make the maximum return on your pay-per-click campaigns. That’s why we’re guiding you through our...

A call to action (CTA) is an essential element of any advertising campaign, and Google Ads is no exception. A CTA is a statement or phrase that encourages the viewer to take a specific action, such as visiting a website, making...

A good conversion rate for Google Ads depends on a variety of factors, including the nature of your business, your industry, and your target audience. However, there are some general benchmarks that can provide a starting point for evaluating the effectiveness...

To create an effective negative keyword list for Google ads, first, you need to understand what a negative keyword is and why it’s important. Google defines negative keywords as “Negative keywords let you exclude search terms from your campaigns and help...

Is there a way to make your Google Ads always rank first? The short answer? Yes! But first, let’s talk about why this is important. Getting your ads to rank first can benefit your business in many ways. It can lead...

Google Ads is a powerful tool for your business. It’s a great tool to get in front of people who aren’t yet aware of your business as well as letting you reach people who are looking to make a purchase or...