Category: marketing-analytics

So, here I am. Sitting at my desk, armed with a laptop and a double shot of self-doubt. I want to conquer the digital marketing world, but there’s this nagging voice in my head: “You’re not an MBA. Who are you...

Learn how to connect Google Analytics and Google Ads for enhanced campaign tracking, deeper insights, and better marketing decisions. Are you maximizing the synergy between your advertising and analytics efforts? Linking Google Analytics to Google Ads is a critical step for...

As the year-end shopping season approaches with major events like Black Friday and Cyber Monday, marketers face the challenge of optimizing their campaigns to capture the highest possible return. But are you tracking your campaigns effectively across both online and offline...

Discover how to use DDL statements in BigQuery to manage your database effectively. Learn to alter tables with expert tips. DDL (Data Definition Language) statements in BigQuery are crucial for defining, creating, and modifying tables within a data warehouse environment. These...

Uncover the secrets to omnichannel retailing by successful integration of online and offline marketing channels. Boost your ROI and maximize your impact today. How to evaluate both online and offline customer touchpoints? That is the question omnichannel retailers often have to...

Explore the comprehensive guide to mastering array functions in BigQuery. Learn how to manipulate and analyze arrays for advanced data insights. Understanding array functions in BigQuery is essential for anyone working with data. Array functions in BigQuery help in manipulating lists...

Learn BigQuery date functions to understand syntax and usage, with practical examples for efficient data management and analysis. In the fast-paced world of data analytics, understanding how to manipulate and analyze dates in BigQuery is one such data warehouse that can...

Learn how to start working with cloud storage: create a dataset and tables, set up import and export of data to/from Google BigQuery. Google BigQuery is a cloud storage service that allows you to collect all your data in one system...

Learn how to seamlessly integrate Looker Studio with BigQuery for advanced data analytics. Follow our step-by-step guide for easy setup. This article serves as your step-by-step guide to effortlessly integrate Looker Studio with Google BigQuery. By bridging these two powerful platforms,...

Unlock your website’s full potential with our in-depth guide on setting up, configuring, and using Google Analytics 4 for insightful data Analysis. Google Analytics 4, the latest advancement in web analytics, provides website owners and digital marketers with essential features and...

Hey there! There is a revolution underway in Europe that businesses need to consider. If you haven’t checked your Google Analytics account and don’t know what GA4 is, I hardly recommend you continue reading. Photo by Pawel Czerwinski on Unsplash Moving...

Discover the 7 biggest data transformation challenges in 2024 and how to overcome them. Our guide will help you navigate the complex world of data management. As businesses continue to generate vast amounts of data, managing, securing, and integrating it effectively...

Make data-driven decisions with the best marketing reporting tools and recommendations, designed to help you optimize your business performance. Decisions are the turning points in business development. To ensure a trustworthy basis for decision-making, you need marketing reports based on high-quality...

Discover the basics of data modeling, including what a data model is, various types of data models, and key concepts in data modeling. Learn more. It’s a blueprint for how data is connected and stored, and it plays a crucial role...

The LTV:CAC ratio measures customer acquisition profitability by comparing lifetime value to the cost of acquiring new customers. Learn how to calculate it. Is it about quantity or quality in customer acquisition? How can you measure if your methods bring profitable...

Find out more about the (not set) value appearance in Google Analytics reports, why does it appear there and how to reduce the percentage of this value. Seeing “(not set)” in Google Analytics signifies missing or unreadable data, frustrating for marketing...

When it comes to the marketing department it becomes important to tap each activity taking place to increase brand visibility and save expenses to gain higher returns. Today, digital marketing has taken over traditional marketing practices and the majority of the...

How to stand out in the search results page to win the click Organic click through rate (CTR) is at an all time low. Mobile CTR is now down by 41.4% since 2015. With all these changes happening to organic CTRs,...

Prompt: Best practices for measuring and analyzing the success of your data-driven marketing efforts In today’s world, the ability to measure and analyze marketing success is essential for any business. With the correct data, companies can make informed decisions, improve their...