Category: sales-and-marketing

The rapid advancement of AI, shifting privacy laws, and the rise in zero-click searches will all necessitate more sophisticated marketing strategies in 2025. Despite these challenges, Marketing Mix Modelling (MMM) is emerging as a game-changing tool for businesses trying to maximize...

Amazon Ads has become a cornerstone of modern e-commerce marketing, offering businesses a direct pathway to a massive audience. With a colossal user base of more than 310 million worldwide, Amazon offers vendors an interactive platform to present their products to enthusiastic...

Establishing a market presence and gaining traction are obstacles that startups encounter. However, demand generation is integral in dealing with these hurdles through raising awareness and piquing interest towards the products or services of small businesses. This entails using numerous marketing...

For businesses, the marketing funnel is indispensable since it guides potential customers through various phases of product or service exploration, ultimately leading them to endorse and acquire it. In this post, we will explore what a marketing funnel is, why it...