Updated December 2023. As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes...
Everything I Wish You Knew About Digital Marketing

How to Measure Your Content Marketing ROI

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” Changes in tools like Google Analytics 4 and the...
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The 4 Main SEO Metrics You Should Track for Success

When it comes to measuring your search engine optimization activities, it’s crucial to track the right SEO metrics to gauge the effectiveness of your campaigns. Many people focus on SEO...
What Is Dark Social – And How Do You Track It?

As a website owner, tracking your shares is vital to your marketing strategy. And all savvy marketers know that promoting and repurposing content on social media is an effective way...
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What We Use for Our Data Tracking (It’s Simpler Than You Think!)

For a lot of digital marketers, it is very tempting to spring for robust data tracking platforms that aggregate different data sources and let you present that data in fancy...
Dark Social: The Challenges of Tracking Social Engagement

As digital media platforms are cracking down on how user data is tracked, marketers across the globe find themselves having to adapt rapidly. Now that internet users are being prompted...
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Unleashing the Power of Digital Marketing Metrics with Python and Power BI

14 Ways to Increase Your Website Traffic (+ Top 10 Tools)

Traffic. It’s the lifeblood of any website. If you’re not getting website traffic, your site might as well not exist. And if you are getting traffic, but it’s not converting...