In the digital age, data has become the backbone of marketing strategies. By collecting and analyzing vast amounts of consumer data, marketers can craft personalized experiences, targeted ads, and optimized campaigns. However, the collection and use of this data raise significant...
If there’s one thing I’ve learned, it’s that the right tools aren’t just about making your work easier — they’re about helping you grow, think smarter, and create better. In 2024, I spent more to invest in tools that don’t just...
If there’s one thing I’ve learned in marketing, it’s that data is your best friend. Like, really — your best friend. Whether you’re running email campaigns, analyzing social media, or trying to figure out why your website traffic suddenly dropped, data...
Captello Announces Silver Level Partnership with Adobe Marketo Captello proudly announces its Silver Level partnership with Adobe Marketo, integrating its Universal Lead Capture app with Marketo’s platform. This streamlines lead management at trade shows and events, ensuring real-time data transfer to...
In today’s fast-paced digital landscape, businesses are constantly seeking innovative strategies to stay ahead of the competition and connect with their target audience effectively. One such strategy that has revolutionized the marketing industry is data-driven marketing. By leveraging the wealth of...
[unable to retrieve full-text content] In today’s rapidly evolving tech landscape, opportunities to make money through Artificial Intelligence (AI) are increasingly accessible… Continue reading on Medium »...
Krista Neher Jul 18 2023 Regular Reporting: How to Create Impactful Reports Regular reporting is an important part of your digital marketing measurement plan and helps provide data for analytic analysis. Be sure that your report drives the focus towards the...
[unable to retrieve full-text content] Exploring the Role of AI in Recreating Lost or Incomplete Musical Works Using Historical Data and Fragments Continue reading on ILLUMINATION’S MIRROR »...
La analogía del Ejército de Terracota: Por qué las empresas tienen en el first-party data una mina de oro Hoy en día, en el mundo de los datos, las empresas disponen de una mina de oro a través del first-party data...
When it comes to advertising and marketing, the digital world is always on the move, and staying ahead of the curve is crucial to success. From data and analytics...
I’ve had a few SEO consulting projects lately that have given me a chance to work with a lot more keywords than anybody should be working with in a spreadsheet. When I come across these types of projects, I use the...
Hay una serie de KPIs de uso general en marketing digital que es preciso considerar. Número de impresiones: La cantidad de veces que un anuncio se muestra en una pantalla. No se traduce necesariamente en un impacto o apertura. Reach: Número...
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