Category: Paid Media

Spending too much on your ad campaign can be easy without getting much in return. If your conversion rates are low or you’re simply spending too much on advertising, it...

The post ROAS Masterclass: 12 Techniques to Maximize Ad Spend appeared...

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising.  As streaming platforms dominate, brands that...

The post CTV Ad Playbook: High-Converting Streaming Campaigns appeared first on...

Pay-per-click (PPC) advertising is one of the most popular and effective ways to drive traffic to a website or landing page. PPC is a type of search engine marketing (SEM)...

The post PPC Basics: What It Is and How It Works...

If you’re curious how brands get their websites to rank at the top of the search engine results page (SERP) adorned with that little “Sponsored” tag above the listings, then...

The post What is Paid Search Marketing and How Does It...

Creating an effective PPC (pay-per-click) report is essential to understanding the performance of your campaigns and making data-driven decisions. A well-structured custom PPC report not only provides insights into key...

The post How to Create a Great PPC Report appeared first...

The post Navigating uncertainty: agile strategies for turbulent times appeared first on Hallam.

Paid media is the a-train to reaching quality results for your brand. It works quickly, and every brand ought to weigh it’s costs and benefits. If you’re brand new to...

The post The Ultimate Guide to Digital Paid Media appeared first...

Does the following sound familiar? You’ve run one or two PPC campaigns. You spent a chunk of hours upfront setting everything up, hit the “go” button, and just let it...

The post What is PPC Management? A Complete Playbook to Maximize...

Negative keywords are essential for optimizing Google Ads campaigns. They’re the mechanism that stops your ads from appearing in irrelevant searches on Google, saving your budget from unqualifed clicks and...

The post How to Use Negative Keywords for Paid Ads appeared...

Broad match keywords greatly contribute to capturing a wide range of related search queries in your ad campaigns. They help you reach a larger audience by including synonyms, misspellings, and...

The post Google’s Broad Match Keywords Push Won’t Slow Down Soon...

It’s time to tighten our belts, folks. The 2024 presidential election is nearly upon us, which means we’re due for flurries of political advertising inundating our social feeds and complicating...

The post The Impact of Political Advertising on Digital Marketing appeared...

The post Streamline your paid strategy in the SaaS industry appeared first on Hallam.

Curious about the best Google ad sizes and which perform the best? Then you needn’t look any further. This guide will highlight all of Google Ads’ most-used ad dimension requirements...

The post The Best Google Ad Sizes to Maximize Your Campaign...

The post The rise of voice search appeared first on Hallam.

Chase Bank stands tall in the American financial scene. Its influence spans across millions of customers and significant economic dealings. With Chase Media Solutions, the bank is stepping into the...

The post Chase Bank Enters Advertising with Chase Media Solutions appeared...

Since late 2022, there’s been a renewed debate that paid media, as a whole, is getting easier to manage and secure a strong ROI. The other side of the argument...

The post Are Paid Media Services Getting Easier or Harder?...

B2B marketing is tricky because of how unconventional it can be. What works for one brand is definitely not guaranteed to work for another. And that’s where we come to...

The post Paid Social Media Advertising: A Bad Investment for...

In the last few years, the way we’ve had to approach paid media marketing strategies has changed. Formerly, success in paid media hinged on the intricate structuring of campaigns and...

The post The Best Way to Do Paid Media Marketing...

The last couple of years have seemed like a roller coaster ride of changes in the digital marketing world. Facebook is now Meta, NFT is running for the buzzword of the year, and GA4 is breaking the minds of advertisers everywhere....

Back in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves search advertisers with responsive search ads, or RSAs. This article will...

There has been a lot of movement over the last few years toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world and the COVID-19 pandemic forcing people to...