Category: Guide & Tips

What is Google Looker Studio Google Looker Studio (earlier known as Google Data Studio) is an advanced data visualization software free of cost, which permits users to create customized reports and interactive dashboards from raw data. Unlike traditional reports, Looker Studio...

Digital marketing is a constantly evolving field. Nowadays, SEO tactics place a lot of emphasis on zero-click searches. These searches take place when visitors don’t visit a website but instead locate what they’re looking for directly on the search engine page....

The rapid advancement of AI, shifting privacy laws, and the rise in zero-click searches will all necessitate more sophisticated marketing strategies in 2025. Despite these challenges, Marketing Mix Modelling (MMM) is emerging as a game-changing tool for businesses trying to maximize...

In today’s rapidly advancing digital landscape, mobile devices have become essential to everyday life, profoundly transforming how people interact with businesses and one another. Mobile marketing stats reveals that around 60% of global web traffic now comes from mobile use. Due...

In today’s competitive and technology-driven market, it has become imperative for contemporary businesses to establish a strong online presence specifically tailored to their local communities. A strategic approach known as locally-focused digital marketing concentrates on promoting products or services to potential...

To maintain visibility and drive traffic to your website in the ever-changing realm of digital marketing, one must keep up with evolving search engine algorithms. Although traditional SEO techniques have the potential to be successful, they typically demand substantial manual efforts...

Did you know that YouTube has over 2 billion monthly active users worldwide? It’s no wonder that brands are flocking to this platform to connect with audiences, share content, and drive sales. But what’s the secret to standing out in this...

Using social media as a promotional tactic presents an exciting and potent opportunity to engage diverse audiences across multiple channels like Facebook, Instagram, Twitter, and LinkedIn. According to Statista, with roughly 4.89 billion individuals using social media worldwide – a number...

Trusted by businesses globally for building and managing their online stores, Shopify is an eCommerce platform that’s at the forefront of its industry. Regardless of if they’re small startups or well-established brands, there are countless features and tools to help businesses...

The method of affiliate marketing involves compensating partners for increasing website traffic or generating sales through their promotional activities. This approach is particularly advantageous to eCommerce companies as it presents a budget-friendly option to improve revenue and extend market reach. According...

The act of overseeing, guiding and controlling the way a brand, business or individual is perceived online constitutes Online Reputation Management (ORM). Given that social media platforms and review sites have gained prominence in recent times, maintaining an upbeat image has...

B2B marketing pertains to transactions carried out between businesses, like those that occur between a manufacturer and wholesaler or retailer. The significance of marketing in B2B cannot be overstated as it helps businesses reach and engage other businesses effectively. Marketing tactics...

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The post How Small Business Can Take Benefits from Digital Marketing Agencies appeared first on Aumcore.

Through drug discovery, development and manufacturing, the pharmaceutical industry plays an essential part in healthcare. Beyond its staggering economic impact – forecasted to grow from $222.4 billion in 2022 to $352.98 billion by 2030 this sector is essential for improving global...

Businesses looking to establish lasting relationships with their customers must utilize customer loyalty programs as indispensable tools. These specialized initiatives are crafted to acknowledge returning patrons and motivate them to remain brand loyal by bestowing incentives for continuing repeat purchases. The...

For businesses, the marketing funnel is indispensable since it guides potential customers through various phases of product or service exploration, ultimately leading them to endorse and acquire it. In this post, we will explore what a marketing funnel is, why it...

Expanding your business into multiple markets can be a game-changer. However, to succeed in different regions, you need more than just a translated website. Multi-regional SEO is essential to ensure your website ranks well in various countries or regions. This guide...

For the past few years, the advertising industry has gone through changes owing to consumers’ changes in attitudes on privacy and data security. The security of personal data, while accompanied by the GDPR and CCPA regulatory initiatives, has forced marketers to...

The world of digital advertising faces a significant revolution because of the rapid development of artificial intelligence (AI). Through AI, it is now possible to create ads which are the product of higher intelligence and accuracy. Therefore, the success rates are...

It is essential for us not only to value keeping customers but also to be aware of the extremely competitive environment. Now, let’s go into what it takes to retain customers. We will look into what it stands for, why it...

I can’t wait to talk about how voice search marketing that has changed online shopping for good. This blog is based on one of the recent client interactions I had that triggered a quest for discovery and innovation when they implemented...