Category: Digital Analytics
In the constantly changing landscape of digital marketing, tracking user behavior and evaluating the success of advertising campaigns is essential. One effective tool that helps businesses accomplish these objectives is the Meta Pixel. Previously known as the Facebook Pixel, the Meta...
[unable to retrieve full-text content] TASK: Explore and analyze a suitable dataset to extract valuable insights and create a dynamic dashboard that provides actionable… Continue reading on Medium »...
[unable to retrieve full-text content] Picture this: digital analytics, the secret sauce that keeps modern businesses thriving and their decision-making on point. In this… Continue reading on Medium »...
Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. But to turn data into insights and money, it’s not enough to simply collect information. You have to track metrics...
Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.” With...
According to Dell, data is the new crude oil of modern society. It’s mined, it’s processed, and it’s valuable—when you know what to do with it. Data visualization turns raw data into accessible charts, graphs, and maps to help you share...
Investing in data lets you make strategic business decisions based on insights rather than instinct or opinion. It reduces risk and drives smarter investments. But data has no value without understanding. While the data might make sense to you, it might...
What is Real-time reporting?Real-time reporting provides you a view into what is happening at that very moment. In the context of Web Analytics, real-time reporting gives you a glimpse...
Should you build your audience and pages only on 3rd party platforms such as
Facebook, Twitter, YouTube etc.? This is a questions that I see quite frequently in various digital marketing forums.
In this post I am going to...
I am pleased to announce that my first ever book is now available on
Amazon.
These days there is a lot of buzz in the marketing community about use of Artificial...
There are several tools in the market for Search Engine Optimization (SEO). Some...
I will be conducting a full day advanced digital analytics class at DA Hub in Austin on Oct 17th.
Do you...
In this post I am listing the 21 metrics to measure the success of your display advertising. Most of these are also applicable, with some variation, to other forms of...
English 
Українська