Category: demand-generation

Photo by Rubaitul Azad on Unsplash Curious about the dynamic shifts in the realm of Google Ads this year? Delve into the game-changing alterations that have shaped the advertising landscape in 2023. From enhanced targeting options to revamped ad formats, we’ve...

People confuse demand generation with the idea of producing demand. But, that’s not the case. It is an umbrella term for various selling activities. And also drives engagement between a corporation and its prospects. Marketers design a strategy that will help...