Category: Optimisation

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Introduction Traditionally, SEO and PPC have been considered as two separate entities. SEO focuses on increasing the website traffic from organic search engine results. Contrastingly, PPC is all about generating...

The post How You Should Combine SEO and PPC To...

Consumers searching for information today expect Google to display a wide variety of information from a number of sources in multiple formats. SEO professionals must understand intricacies of Google’s algorithm...

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