Category: marketing-plan

A new year brings new opportunities, fresh starts, and the perfect time to reflect on where you’ve been and where you want to go. But let’s face it — simply writing down a list of goals rarely leads to success. The...

Media planning. The process of figuring out where and what to spend one’s Marketing budget on, with the aim of getting the most out of it. Personally, I really enjoy media planning, forecasting and the whole process. Even beforehand, the Go...