Category: Data & Privacy

Google introduced several new Default Channel Groupings designed to better reflect the increasingly complex digital marketing landscape. Among these additions were channels like Paid Video, Paid Shopping, and SMS, offering more granular classifications. However, one channel, "Cross-Network," often raises questions due...

As traditional tracking methods face growing challenges from privacy tools and browser restrictions, server-side tracking offers a stealthier, faster and more reliable way to gather valuable user data and stay ahead in paid advertising.

The post Overcoming data hurdles with server-side...

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The post Google hits pause on the deprecation of third-party cookies (again) appeared first on Hallam.

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The post Media Mix Modelling for digital marketing: The basics appeared first on Hallam.

The U.S. House of Representatives has passed a bill for a TikTok ban, which has sparked various predictions about the complexity and implications such a move would entail for social...

The post What a Potential TikTok Ban Means for Advertisers and...

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In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Originally slated for...

The post Understanding Google’s Third-Party Cookies Phase-Out Extension appeared first on...

The post From attribution to experimentation: PPC measurement in 2024 and beyond appeared first on Hallam.

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The post Preparing for Google Chrome’s Cookie Replacement in 2024 appeared first on Hallam.

The post Why digital attribution isn’t (and never was) a silver bullet appeared first on Hallam.

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