Category: b2b-digital-marketing

In business, uncertainty can come in many forms. These include changes related to the industry you’re working in, economy, buying habits, technology, and more. In fact, to remain in business over the long term, changes may start to feel like the...

Across the board, we are seeing an increase in what’s known as “zero-click searches”, which means that there are keywords that are returning pages from websites that aren’t click through. In general, this could indicate a change in people’s search habits,...

As a B2B, you may have a long sales cycle, but your business still needs to be adaptable. Industry trends, changing customer needs, launching new products or services, these are just some examples of reasons why you need to be adaptable....

When hiring digital marketing help from an agency, you could think that once you bring them on board, you can be a bit hands off. While this is true to an extent, after all, you did hire them to alleviate some...

When it comes to AI, we need to be careful of how we use it. Yes, it has the potential of making our lives easier, but how, exactly, should we be using it? It’s true that in order to be competitive...

Cultivated a strong online presence is essential for all b2b companies, and this is done through strategic digital marketing efforts. Not only that, but digital marketing isn’t a series of related tasks, all done in uniform. It should be looked at...

When putting together a digital marketing strategy, the default is to simply come up with one that is activities-oriented. Meaning, we focus on the acts of posting on social media, writing and posting new content, working on the SEO, and more....

These days, we’ve noticed that businesses often work with multiple agency partners, all of whom have overlap in the services that they offer. While it may seem like the right decision at the time, since you’re probably conscious about hiring those...

You’ve decided you need some help with your digital marketing. There are different kinds of help you can receive, such as hiring a Fractional CMO to manage the marketing department and even taking on some full time employees. Another great option...

There is a lot going on in the world right now. In fact, there’s always something going on in the world that could affect your business, and therefore your digital marketing. Whether you want to embrace a shiny new tactic, the...

You’ve decided you need some help with your digital marketing. There are different kinds of help you can receive, such as hiring a Fractional CMO to manage the marketing department and even taking on some full time employees. Another great option...

Content marketing is an essential, foundational component of digital marketing. Yet, not all content marketing is created equally. The best content strategies took time to develop, and then a strategy isn’t any good unless someone is implementing it! There are certain...

When it comes to digital marketing, it is easy to fall into a routine. We create the initial strategies and then we focus on making sure the strategy is getting implemented. Then, time passes, and we’re still doing the same strategy...

When it comes to working with your digital marketing firm, it is all about building a great relationship. The goal is to understand that this is a partnership, and one that both sides should value. Just like with every relationship, however,...

How do you measure success with your digital marketing? When clients come to us for help, they usually have some goals in mind. Digital marketing goals that we have encountered include increasing brand awareness, driving targeted traffic to the website,  increasing...

When it comes to enhancing a digital marketing program, it is hard to find something that is more effective than analyzing data. However, the sheer volumes of data that are available make it difficult to really see the whole picture when...

When it comes to building your brand, few things are as effective as digital marketing for helping it grow. Sure, you may have done the initial prep work of creating the details of your brand, including your brand assets. However, it...

These days, keywords are still a part of B2B SEO, and therefore still a part of digital marketing, but using them is somewhat tricky. In the early days of SEO, the algorithms were written differently, and they basically depended on keywords...

One thing we have learned over the years is that it is important to have “true marketers” doing any work related to your marketing strategy. When you read that sentence, you may have thought that it sounded obvious. However, you would...

When it comes to achieving your sales goals, it takes an all-encompassing effort. Namely, this means that sales and marketing need to learn how to work well together. After all, marketing is usually responsible for bringing in leads, and then sales...

A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it’s essentially what can be optimized and then found in various outlets online, including within the search engines. B2B online marketing content can take...