Category: b2b-digital-marketing

When putting together a digital marketing strategy, the default is to simply come up with one that is activities-oriented. Meaning, we focus on the acts of posting on social media, writing and posting new content, working on the SEO, and more....

These days, we’ve noticed that businesses often work with multiple agency partners, all of whom have overlap in the services that they offer. While it may seem like the right decision at the time, since you’re probably conscious about hiring those...

You’ve decided you need some help with your digital marketing. There are different kinds of help you can receive, such as hiring a Fractional CMO to manage the marketing department and even taking on some full time employees. Another great option...

There is a lot going on in the world right now. In fact, there’s always something going on in the world that could affect your business, and therefore your digital marketing. Whether you want to embrace a shiny new tactic, the...

You’ve decided you need some help with your digital marketing. There are different kinds of help you can receive, such as hiring a Fractional CMO to manage the marketing department and even taking on some full time employees. Another great option...

Content marketing is an essential, foundational component of digital marketing. Yet, not all content marketing is created equally. The best content strategies took time to develop, and then a strategy isn’t any good unless someone is implementing it! There are certain...

When it comes to digital marketing, it is easy to fall into a routine. We create the initial strategies and then we focus on making sure the strategy is getting implemented. Then, time passes, and we’re still doing the same strategy...

When it comes to working with your digital marketing firm, it is all about building a great relationship. The goal is to understand that this is a partnership, and one that both sides should value. Just like with every relationship, however,...

How do you measure success with your digital marketing? When clients come to us for help, they usually have some goals in mind. Digital marketing goals that we have encountered include increasing brand awareness, driving targeted traffic to the website,  increasing...

When it comes to enhancing a digital marketing program, it is hard to find something that is more effective than analyzing data. However, the sheer volumes of data that are available make it difficult to really see the whole picture when...

When it comes to building your brand, few things are as effective as digital marketing for helping it grow. Sure, you may have done the initial prep work of creating the details of your brand, including your brand assets. However, it...

These days, keywords are still a part of B2B SEO, and therefore still a part of digital marketing, but using them is somewhat tricky. In the early days of SEO, the algorithms were written differently, and they basically depended on keywords...

One thing we have learned over the years is that it is important to have “true marketers” doing any work related to your marketing strategy. When you read that sentence, you may have thought that it sounded obvious. However, you would...

When it comes to achieving your sales goals, it takes an all-encompassing effort. Namely, this means that sales and marketing need to learn how to work well together. After all, marketing is usually responsible for bringing in leads, and then sales...

A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it’s essentially what can be optimized and then found in various outlets online, including within the search engines. B2B online marketing content can take...

It’s true that both social media and content fuels success for B2B. However, when putting together a digital marketing strategy, it’s too easy to consider them as separate entities. The truth is, they work best to fuel success when considered together...

Understanding demographics is an important part of digital marketing because these statistics represent your audience. You need to know the details in order to know how to market to them properly. Information such as age, gender, location, income, job, education, and...

It’s true that SEO is used to improve organic traffic coming to your website, but what does this really mean? Well, there’s a lot more that goes into an SEO program than it first appears. One detail that people often miss...

When you choose a digital marketing agency to work with, a lot factors into the decision. Sure, there are budget considerations, whether their competencies align with what you need, and even a general gut instinct that they will be a good...

It’s true that digital marketing is in place to facilitate B2B growth, and at the foundation of these endeavors lies the content marketing strategy. Content creates the foundation of most digital marketing strategies. It has been our experience that content can...

These days, SEO is treated as an offshoot of digital marketing. Since results can’t be predicted, it is one of those things that’s good to set up, but doesn’t makes sense to spend a lot of time obsessing over it. In...