Krista Neher Jul 25 2023 Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we...
Krista Neher Jun 06 2023 Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI – Return on Investment – is to graph it...
Krista Neher May 09 2023 4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to...
Krista Neher Feb 21 2023 Why is ROI an Important Driver to Success? Let’s look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI- Return...
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