Discover why chasing lead volume in B2B paid media can be a costly mistake, and how focusing on revenue-driven metrics like SQLs and pipeline value leads to real growth.
The post Why most B2B lead gen campaigns are optimising for the...
Search Trends Report – April 2025 Update
Here at Koozai, we’re specialists in all things search marketing. From SEO and content marketing, through to PPC, digital PR and analytics, we’ve specialised in analysing and forecasting search data, keywords and trends, as well as delivering award-winning digital marketing campaigns...
10 AI Use Case Ideas From Our Marketing Agency’s SEO Team
While AI is powerful, our marketing team's SEO experts see it as a complement to, not a substitute for, human expertise. Explore use cases we rely on.
The post 10 AI Use Case Ideas From Our Marketing Agency’s SEO Team appeared...
Boosting Loyalty & Sales: How Reward Programs Benefit Creative Businesses
13/03/2025
Analytics, Articles, communication, digital-marketing, loyalty-program, rewards-programs
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Leveraging reward programs to boost customer loyalty, increase engagement, and gain valuable business insights. In today’s competitive business environment, customer loyalty is a powerful asset, especially for companies in the creative and cultural sectors. Reward programs are one of the most...
Key Features Of SheerSEO For SEO Growth
Discover essential features of SheerSEO for effective SEO growth, empowering businesses, content creators, and marketers to optimize their online presence. Visit Official Website Key Features Of SheerSEO For SEO Growth When it comes to boosting your online presence, search engine optimization...
How to Link Your Google Ads and Analytics Accounts
30/12/2024
Analytics, Articles, data-analytics, digital-marketing, Marketing, marketing-analytics
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Learn how to connect Google Analytics and Google Ads for enhanced campaign tracking, deeper insights, and better marketing decisions. Are you maximizing the synergy between your advertising and analytics efforts? Linking Google Analytics to Google Ads is a critical step for...
Analyzing the Role of Big Data Analytics in Enhancing Decision-Making in Banking
Role of Big Data Analytics in Enhancing Better Decisions in the Banking Industry: An Analysis INTRODUCTION Big data analytics has revolutionized the banking sector. At an organization like that of modern banks, when thousands of data streams pour in in the...
Extracting brand awareness data from LLMs
24/09/2024
AI, Ai and Machine Learning, Analytics, brand-awareness, branding, chatgpt, Data & Privacy, Digital Marketing, LLMs
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The post Extracting brand awareness data from LLMs appeared first on Hallam.
WarpIndex marketing tool review
Uncover the power of WarpIndex with this review, revealing how it automates SEO indexing. Simplify your digital presence and thrive online effortlessly. Purchase Now In the fast-paced world of digital marketing, staying visible on search engines is more important than ever....
How to remove (not set) from GA4
The post How to remove (not set) from GA4 appeared first on Hallam.
Bypassing ad blockers with server-side custom GTM loaders
13/09/2024
ad-blocker, Analytics, data, Data & Privacy, Digital Marketing, google, GTM, insights
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The post Bypassing ad blockers with server-side custom GTM loaders appeared first on Hallam.
THE PILLARS OF SOCIAL MEDIA MARKETING
Before you can boast of yourself as a social media manager, you need to know the nitty-gritty of what it takes to attract leads, drive engagement, and create emotional connections with your audiences using different social media platforms. You know, social...
Modifying BigQuery Tables: Advanced Data Definition Language (DDL) Techniques
09/08/2024
Analytics, Articles, data-analytics, digital-marketing, Marketing, marketing-analytics
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Discover how to use DDL statements in BigQuery to manage your database effectively. Learn to alter tables with expert tips. DDL (Data Definition Language) statements in BigQuery are crucial for defining, creating, and modifying tables within a data warehouse environment. These...
5 Most Valuable Video Metrics to Measure Success
*Originally published on SproutVideo.com Video metrics tell the story of how viewers interact with your video. They serve as key performance indicators (KPIs) for videos that provide direction as you review the data, test engagement strategies, and increase ROI. From learning...
Share of Model: a key metric for AI-powered search
As we enter the era of generative AI, a new concept, "Share of Model," is gaining momentum.
The post Share of Model: a key metric for AI-powered search appeared first on Hallam.
How to Integrate Online and Offline Data for Omnichannel Retailing: Why and How to Connect Customer…
12/07/2024
Analytics, Articles, data-analytics, digital-marketing, Marketing, marketing-analytics
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Uncover the secrets to omnichannel retailing by successful integration of online and offline marketing channels. Boost your ROI and maximize your impact today. How to evaluate both online and offline customer touchpoints? That is the question omnichannel retailers often have to...
Understanding BigQuery Array Functions
10/07/2024
Analytics, Articles, data-analytics, digital-marketing, Marketing, marketing-analytics
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Explore the comprehensive guide to mastering array functions in BigQuery. Learn how to manipulate and analyze arrays for advanced data insights. Understanding array functions in BigQuery is essential for anyone working with data. Array functions in BigQuery help in manipulating lists...
BigQuery Date Functions Explained
26/06/2024
Analytics, Articles, data-analytics, digital-marketing, Marketing, marketing-analytics
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Learn BigQuery date functions to understand syntax and usage, with practical examples for efficient data management and analysis. In the fast-paced world of data analytics, understanding how to manipulate and analyze dates in BigQuery is one such data warehouse that can...
Future-proofing your first-party data brand strategy
The post Future-proofing your first-party data brand strategy appeared first on Hallam.
Google BigQuery data structure: How to get started with cloud storage
17/05/2024
Analytics, Articles, data-analytics, digital-marketing, Marketing, marketing-analytics
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Learn how to start working with cloud storage: create a dataset and tables, set up import and export of data to/from Google BigQuery. Google BigQuery is a cloud storage service that allows you to collect all your data in one system...
Step-by-Step Guide to Connecting Looker Studio with BigQuery
15/05/2024
Analytics, Articles, data-analytics, digital-marketing, Marketing, marketing-analytics
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Learn how to seamlessly integrate Looker Studio with BigQuery for advanced data analytics. Follow our step-by-step guide for easy setup. This article serves as your step-by-step guide to effortlessly integrate Looker Studio with Google BigQuery. By bridging these two powerful platforms,...
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