Category: Advertising

While most advertisers struggle with bloated ad files that kill user experience, smart marketers are turning to dynamic SVG ads to slash load times while boosting engagement. These vector-based powerhouses...

The post How Dynamic SVG Ads Cut Load Times and Boost...

Forget the jargon and fluff. This guide strips brand strategy back to five essential steps: simple, sharp and built to stick in busy minds and competitive markets.

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Imagine launching a marketing campaign with 90% confidence that it will outperform your competitors, before spending a single dollar on media. This isn’t wishful thinking; it’s the reality that AI...

The post How AI Creative Scoring Predicts Campaign ROI Before Launch...

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? It’s a valid...

The post Are Paid Ads Less Valuable with AI Search? What...

The post How to master thought leadership ads on LinkedIn appeared first on Hallam.

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Planning a successful B2B marketing campaign goes beyond job titles. Learn how to understand the buying ecosystem, prioritise awareness, balance targeting and deliver real value.

The post How to plan a successful B2B marketing campaign appeared first on Hallam.

Most businesses don’t lack marketing activity. They lack marketing alignment. Content is being created. Ads are running. Social posts go out regularly. There’s a CRM in place, maybe even dashboards and reports. But despite all this motion, something still feels off....

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale...

The post How to Scale Account-Based Advertising Without Sacrificing Personalization appeared...

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60%...

The post Account-Based Advertising Strategies: Drive 81% Higher ROI With Targeted...

Understand how implementing a conversion API can help you gain access to richer data, smarter campaign optimisation and better results

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Google’s dominance in paid media is starting to show cracks. Recent projections indicate Google’s share of search-driven paid media in the U.S. will drop below 80% in 2025, down from...

The post Beyond Google: Top-Performing Paid Media Alternatives for 2025 appeared...

Modern ABM strategies must go beyond identifying your ideal accounts and targeting them. Marketers can use quality data to better identify and engage high-potential accounts. This is where intent data...

The post Intent Data for ABM: Identify and Win Key Accounts...

Marketing is more than just creating effective advertising strategies or writing great content. Design is one of the most vital aspects of a marketing campaign. Marketing designers use their skills...

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You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Your once-successful ad campaign has hit the dreaded wall of ad fatigue. If this...

The post 7 Proven Ways to Overcome Ad Fatigue in 2025...

Spending too much on your ad campaign can be easy without getting much in return. If your conversion rates are low or you’re simply spending too much on advertising, it...

The post ROAS Masterclass: 12 Techniques to Maximize Ad Spend appeared...

The cornerstone of ABM success is developing genuine connections with target accounts. This can be difficult to achieve when your leads are still in the sales funnel. This is why...

The post How Dynamic Video Ads Are Revolutionizing ABM Messaging appeared...