Category: first-party data

Understanding Google’s Third-Party Cookies Phase-Out Extension

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Originally slated for...

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Data Privacy and Security: The Future Struggles of Ad Platforms

With how much the world is getting more digitalized, a growing necessity for data privacy and security is prudent. In this post, we’ll aim to shed light on the impact...

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