Image c/o Coach Scrolling through my emails this morning, I came across the following headline in my daily Marketing Dive roundup of news and insights: Virtual influencers. Nothing new. Celebrity ambassadors. The sky is blue. What struck me this morning, however,...
Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling trust through inclusivity and connection, a brand can portray itself...
When looking at our current social media landscape, you would think that we have covered all of the necessary bases in terms of what young audiences are looking for online. However, we are now witnessing the explosion of Gen Z’s new...
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