Category: Content Marketing Blog

How do we add value to the content that we create? At Koozai, we’ve seen our fair share of change. From algorithm updates to the rise of AI and shifting user behaviours, the content landscape is almost unrecognisable compared to a...

Top 20 Content Marketing Agencies in the UK (2025) Looking for the best content marketing agencies in the UK? Here’s a curated list of the top content agencies trusted by startups, B2B brands, B2C businesses and global enterprises. We’ve ranked each...

Welcome to our May 2025 edition of Koozai’s Digital Marketing News Update and this month, we’re diving deep into the impact of AI on digital marketing. With Google having recently confirmed it is expanding the depth of AI Overviews (its generative...

Welcome to the April 2025 edition of Koozai’s Digital Marketing Newsletter – your go-to roundup of the biggest stories, trends, and expert advice across Digital Marketing, SEO, PPC, Content and Digital PR. This month, we bring you major updates from Google,...

Here at Koozai, we’re specialists in all things search marketing. From SEO and content marketing, through to PPC, digital PR and analytics, we’ve specialised in analysing and forecasting search data, keywords and trends, as well as delivering award-winning digital marketing campaigns...

It’s Friday afternoon and we’ve got some exciting news to share! We are delighted to announce that Koozai has been named as a Finalist for the ‘Stand Out Small Integrated Digital Agency of the Year’ accolade at the UK Digital Excellence...

Some argue that marketing in construction and the built environment has lagged behind other sectors in adopting modern digital marketing strategies while relying too heavily on word-of-mouth and traditional relationships. While true to an extent, this view is now somewhat outdated,...

The world of SEO is constantly evolving, and new tools and techniques are emerging all the time. However, artificial intelligence (AI) has been one of the most exciting additions to the SEO game in recent years, and platforms like ChatGPT, Gemini,...

Link building remains an important tool in most effective SEO strategies. This is because high-quality backlinks from reputable websites can act as a vote of confidence in your website in the eyes of search engines, boosting your website’s authority and search...

For some, content marketing is a time-consuming task, so it’s an attractive option to try and find ways to cut corners and hope for the best. This is especially true with the recent introduction of AI; it’s made content creation appear...

Meta descriptions are a fundamental part of any good SEO project, and they’re used by Google to help users understand what’s on a particular page. Google describes meta descriptions as being ‘like a pitch that convince the user that the page...

On the whole, great content is largely subjective. It depends on what you’re interested in and what your level of understanding is like. Plus, whether you can make it through an entire piece of content whilst keeping your concentration and absorbing...

Whether you’re managing a team of content writers or are a writer yourself, the chances are you’ve clicked on this post because you’re interested in how to include more useful content on your website. Especially when having more useful content =...

Search engine optimisation is always at the forefront of any writers’ mind. We all want our content to be seen by as many relevant people as possible, and that rings true for bloggers, influencers, small businesses, large businesses and everything in...

Creating compelling content that people want to read but also works for organic search doesn’t have to be tricky or expensive. Knowing what tools are out there to help you get it right is the key to starting the process, allowing...

In the ever-evolving landscape of content marketing and search engine optimisation (SEO), one question continues to surface: Do keywords still have a role to play in content? With the rise of semantic search, voice assistants, and search engine algorithm updates such...

Author: Sophie Roberts, Managing Director of Koozai. Couldn’t make it to BrightonSEO this Spring? Then you’ve come to the right place! If you’re working in digital marketing, or were just too busy spinning plates to make it to all of the...

Digital marketing has become a crucial aspect of modern business, and Manchester, being a hub of commerce and industry, is home to some of the best digital marketing agencies in the UK. These agencies provide a range of services, from search...

Are you new to the world of digital marketing? Perhaps you’ve had a website for some time but it’s not really making any money, or you’re launching a new ecommerce website and want to get your ducks in a row? It’s...

Once upon a time, the healthcare industry was seen as dragging its feet when it came to innovative digital marketing campaigns that captured peoples’ imaginations online. That, however, is changing. Over the last few years, we have seen a fantastic roster...

From newsjacking and ‘dream job’ campaigns to data-led PR and SEO link building tactics – there are a myriad of different approaches to securing relevant and high-quality backlinks to your website. While each approach has its own merits, they are not...