Category: data driven

Unlocking Marketing Success: How A/B Testing Drives Smarter Digital Strategies

By 26/05/2025 A/B testing, Articles, data driven, digital-marketing, marketing-strategies, zrafted 0 Comments
In the competitive landscape of digital marketing, staying ahead means making smarter decisions backed by real user data. A/B testing has become an essential strategy for marketers seeking to improve performance, increase engagement, and boost conversions. By comparing different versions of...
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How We Use Adaptive Marketing so We Don’t Get Crushed by AI

By 13/09/2023 adaptive marketing, AI, Artificial Intelligence, Brand building, data driven, Digital Marketing, Marketing Strategy, real-time 0 Comments

In our current digital climate, the rise of artificial intelligence presents both exciting opportunities and unique challenges for marketers. As AI continues to redefine the rules of the game, it’s...

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Best Programmatic Advertising Case Studies for Exceptional ROAS

By 08/08/2023 Advertising, automated ads, bidding, data driven, Digital Marketing, Programmatic Ads, programmatic advertising case studies, real-time, targeting 0 Comments

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology...

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

By 18/07/2023 ad campaing, Advertising, automation, data driven, Digital Marketing, DSP, Programmatic Ads, programmatic advertising 101, real-time bidding, SSP 0 Comments

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional...

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