A Hyundai dealership recognized the need to modernize their marketing approach to reach today’s car buyers. By adding strategic digital marketing to complement their existing efforts, they quickly received the results they were looking for, transforming their entire operation. The Challenge:...
How Colorado Hyundai Dealer Navigated Inventory Challenges with Data-Driven Strategy
What do you do when the vehicle that drives half your sales simply isn’t available anymore? This was the question facing a Colorado Hyundai dealer when their inventory of Ionic 5—the electric crossover that had become their sales cornerstone—suddenly dried up....
How a Hyundai Dealer Broke a 6-Month Ioniq 6 Sales Drought
A Hyundai dealership faced a perfect storm of inventory challenges: their top-selling lower priced Elantra was running short while they held an oversupply of pricier Ioniq 6 electric sedans in a market where luxury purchases are rare. Through strategic campaign management...
Adpearance Named Certified Partner in the Hyundai Digital Marketing Program
22/05/2025
Adpearance, Auto, Certified Provider, Digital Advertising, Digital Marketing, Hyundai, MarketAI
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We’re thrilled to announce that Hyundai has selected Adpearance as a certified partner in the prestigious Hyundai Digital Marketing Program. This exciting partnership empowers us to deliver our cutting-edge digital marketing solutions to Hyundai dealerships nationwide. As the only certified provider...
Data-Driven Marketing Strategies for Pre-Tariff Sales Boom
The U.S. automotive market experienced a dramatic 38% increase in vehicle movement across all segments in April 2025, creating both opportunity and strategic challenges for dealers. This sales acceleration, driven by consumers rushing to purchase vehicles ahead of anticipated tariff-related price...
Why Real-Time Inventory Intelligence is Your Secret Weapon During Tariff Turbulence
With tariff uncertainty creating unprecedented market dynamics, dealers face a critical challenge: understanding exactly where to focus their inventory acquisition and marketing efforts to maximize profitability. Our May 2025 Market Pulse report reveals the impact of these market shifts: vehicle movement...
Right Car, Right Person, Right Time: How Data-Driven Insights Transform Automotive Inventory Marketing
29/04/2025
Adpearance, Auto, automotive dealers, Digital Advertising, Digital Marketing, MarketAI
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Adpearance is a Google Premier Partner for 2025, for the 11th year running. That means we’ve been in the top 3% of Google partners delivering exceptional digital marketing results for more than a decade!
We’ve earned this status consistently because of...
Strategic Marketing Approaches for Auto Dealers in Today’s Changing Market
Adpearance is a Google Premier Partner for 2025, for the 11th year running. That means we’ve been in the top 3% of Google partners delivering exceptional digital marketing results for more than a decade!
We’ve earned this status consistently because of...
Adpearance is a 2025 Google Premier Partner
Adpearance is a Google Premier Partner for 2025, for the 11th year running. That means we’ve been in the top 3% of Google partners delivering exceptional digital marketing results for more than a decade!
We’ve earned this status consistently because of...
Drive Service Revenue: Why Your Dealership Needs an SEO Strategy for Fixed-Ops
14/03/2025
Adpearance, Auto, automotive marketing, Digital Marketing, fixed ops, SEO, service departments
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Automotive dealers have a massive opportunity right now to grab onto an underutilized strategy: search engine optimization (SEO) specifically for your dealership’s service department.
Many dealerships focus SEO and other digital marketing efforts solely on vehicle sales. But the aims and...
Prevent sitting vehicle inventory with AI-powered prediction
If you could identify exactly which vehicles your dealership has the best chance of selling in the next month, would you change your marketing strategy?
Most automotive marketing providers recommend doubling down on efforts to promote your most desirable inventory. They...
Video advertising for a changing automotive market
Video is a potent marketing and advertising tool for auto dealers — and wielding it strategically can open new avenues for meeting shoppers across evolving platforms and spaces. If you’re serious about reaching in-market audiences and getting them in the door...
Adpearance’s Guide to 2025 NADA Show
NADA 2025 is right around the corner! From January 25–28 in vibrant New Orleans, automotive leaders and innovators will gather for one of the year’s most anticipated events. The show is full of outstanding education, emerging trends, and networking opportunities for...
Driving Success in 2025: A Look Back at Automotive Digital Advertising Trends from 2024
The past year has brought notable advancements in digital advertising, reshaping how dealerships approach their marketing strategies and interact with consumers. Reflecting on the past year, the automotive industry witnessed a pivotal shift driven by automation, the rapid rise of streaming...
Building an authentic social media presence
Social media ROI is a hot topic for auto dealers — and today’s tools make it easier than ever to track meaningful metrics tied to a dealership’s social media accounts. When clients sign on for social media management with our team,...
2025 SEO trends and tactics
It’s easy to let search engine optimization (SEO) fall down the list of stuff to keep track of. The auto industry deals with enough change of its own — from national regulations to global supply chains to local market landscapes. And...
User-level targeting unlocks deep audience insights
Today’s dealerships can know a lot, thanks to advanced audience tracking and digital marketing technologies that leverage AI and machine learning. With the right mix of tools and tactics, dealers can access unprecedented depths of audience and ROI intelligence.
... Who’s buying electric vehicles?
The Environmental Protection Agency issued regulations on the supply of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) this spring, causing a stir among U.S. auto dealers. And although the requirements have since been revised, the current target — to...
Revolutionize your marketing strategy with Adpearance MarketAI
In today’s automotive landscape, dealers face a perfect storm of challenges including inventory fluctuations, intense competition, and rapidly evolving consumer expectations. With limited visibility into their market and competition, dealers are often forced to make critical marketing decisions based on incomplete...
VIN-Based Marketing is Mission-Critical for Auto Dealers
Dealers have been playing guessing games for decades… but guess what? Digital marketing tools available today let you rely on actual data instead of hunches and soothsaying to set your dealership up for success. Digital marketing at the vehicle identification number...
Adpearance Announces Certifications in the Genesis Certified Digital Marketing Program
LAKE OSWEGO, Ore. (Newswire) April 2, 2024 Genesis has selected Adpearance, a digital marketing company, as a preferred partner for retailers in the Genesis Certified Digital Marketing Program (GCDMP) for digital advertising and social media management programs. “Adpearance is excited to...
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