Category: Auto

The Environmental Protection Agency issued regulations on the supply of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) this spring, causing a stir among U.S. auto dealers. And although the requirements have since been revised, the current target — to...

In today’s automotive landscape, dealers face a perfect storm of challenges including inventory fluctuations, intense competition, and rapidly evolving consumer expectations. With limited visibility into their market and competition, dealers are often forced to make critical marketing decisions based on incomplete...

Dealers have been playing guessing games for decades… but guess what? Digital marketing tools available today let you rely on actual data instead of hunches and soothsaying to set your dealership up for success. Digital marketing at the vehicle identification number...

LAKE OSWEGO, Ore. (Newswire) April 2, 2024 Genesis has selected Adpearance, a digital marketing company, as a preferred partner for retailers in the Genesis Certified Digital Marketing Program (GCDMP) for digital advertising and social media management programs. “Adpearance is excited to...

Ready to take your dealership to new heights this year? The best of the auto industry are heading to Las Vegas in less than a month for the 2024 National Automobile Dealers Association (NADA) Show, and you don’t want to miss...

Over the years, I’ve been fortunate enough to attend several iterations of Digital Dealer, which is one of the automotive industry’s most dynamic events. I always walk away from this event with new and powerful insights—whether it’s from listening to some...

Is your dealership prepared to maximize sales this holiday season? Car sales peak in December each year. Accelerate sales for your dealership by capitalizing on high consumer demand with a seasonal advertising strategy that fits your dealership’s goals. It can be...

Drive more high-quality leads for your dealership by upgrading the efficiency and effectiveness of your Vehicle Ads with machine learning-powered Performance Max campaigns. Performance Max campaigns combine Google’s automation technologies across bidding, budget optimization, audiences, creative, and attribution to drive stronger...

Digital Dealer Las Vegas is right around the corner! Now is the perfect time to start planning how you want to spend your time at the conference. Digital Dealer will keep you busy — make sure to pack your business cards,...

Luxury dealerships have different vehicles and markets than mass-market brands. The needs of luxury brands provide unique challenges and opportunities for dealers to drive more sales, which should be reflected in their digital marketing strategies. Challenge: Fewer Luxury Car Shoppers Opportunity:...

LAKE OSWEGO, Ore., May 16, 2023 (Newswire.com) – Mazda selected Adpearance as a certified partner for dealers in their Retail Go To Market+ Program (RGTM+). Dealers can expect the highest level of success through key services including Digital Advertising, SEO, Ad Technologies, Reputation...