Picture this: A busy parent rushes through morning routines while asking their smart speaker, “Order more organic baby formula, the same brand as last time.” Within seconds, the purchase is...
How to Enhance Customer Retention Through eCommerce Loyalty Programs
Acquiring a new shopper costs 5–7 times more than keeping an existing one, according to Forrester. Bain & Company discovered that a 5% lift in retention can swell profits by up to 95%. With digital ad prices rising 41% year-over-year, dependency...
Google Agentic Checkout: The Next Leap in Smarter Online Shopping
Google has rolled out Agentic Checkout, an AI-powered feature that takes shopping automation to the next level. This update is changing the way that people shop online – and fast. As a digital marketing agency, we believe it’s essential to understand...
Google AI Virtual Try-On: Experience Online Shopping Like Never Before
Although millions of Americans shop online every day, not being able to try on clothing remains a major pain point. For eCommerce stores, frequently results in high return rates, uncertainty, and frustration. Google has introduced AI-powered Virtual Try-On (VTO), letting shoppers...
Google AI Shopping Features Explained: What They Mean for Your eCommerce Store
Google just rolled out some exciting updates to its shopping experience using AI, and whether you’re a shopper, a digital marketer, or an eCommerce store owner, these changes are worth knowing about. At Aumcore, we love staying on top of the...
Neuro-Marketing: The Future of Marketing Strategies for Engaging Consumers
What is Neuro-Marketing? Neuromarketing, also known as consumer neuroscience, uses elements of neuroscience to study people’s sensorimotor, cognitive and emotional reactions to marketing. It enhances traditional methods of market research like surveys and focus groups, which only incorporate conscious answers, by...
Magento vs Shopify: Which E-commerce Platform Should You Choose?
When choosing an e-commerce platform, Magento and Shopify stand out as two of the most widely used options. Every platform provides businesses with powerful tools to create and manage their online shopfronts effectively. But choosing the best alternative depends on several variables,...
10 Reasons Why Drupal is the Best CMS for Enterprise-Level Websites
With the use of a powerful tool called a Content Management System (CMS), users can easily generate, maintain, and edit material for websites without requiring a lot of technical knowledge. A content management system (CMS) simplifies the process of creating and...
Features and Advantages of Salesforce Commerce Cloud(SFCC)
Salesforce Commerce Cloud (SFCC) is a leading eCommerce platform designed to empower businesses with the tools needed to deliver personalized shopping experiences across all channels. Known for its strong customer relationship management (CRM) capabilities, this belongs to the Salesforce ecosystem. Salesforce...
Effective Strategies for Managing Amazon Ads
Amazon Ads has become a cornerstone of modern e-commerce marketing, offering businesses a direct pathway to a massive audience. With a colossal user base of more than 310 million worldwide, Amazon offers vendors an interactive platform to present their products to enthusiastic...
Shopify vs. Shopify Plus: A Comprehensive Comparison
Picking the right ecommerce platform is crucial for achieving success in online business. For businesses with varying requirements, Shopify as well as Shopify Plus both present two powerful options. In order to assist you in making an informed decision that best...
Benefits of Upgrading from Shopify to Shopify Plus
Shopify, a widely used e-commerce platform recognized for its flexibility and user-friendliness, facilitates online store creation, inventory management as well as streamlined transactions. Nonetheless, businesses experiencing growth may require additional functions and capabilities. This is where Shopify Plus comes in. This...
What is Shopify Plus, Its Benefits, and How to Set Up Your Store?
Trusted by businesses globally for building and managing their online stores, Shopify is an eCommerce platform that’s at the forefront of its industry. Regardless of if they’re small startups or well-established brands, there are countless features and tools to help businesses...
How Salesforce Commerce Cloud Creates Seamless E-commerce Experiences
In today’s digital world, it is imperative to guarantee an uninterrupted e-commerce encounter for fulfilling customer needs and accomplishing business triumph. Luckily, with Salesforce Commerce Cloud platform businesses can effortlessly attain engaging online shopping experiences that are outstandingly exceptional. According to...
10 Affiliate Marketing Tips For Ecommerce
The method of affiliate marketing involves compensating partners for increasing website traffic or generating sales through their promotional activities. This approach is particularly advantageous to eCommerce companies as it presents a budget-friendly option to improve revenue and extend market reach. According...
How to make it easy for customers to buy

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Must-Know Ecommerce Statistics for Every Entrepreneur
Over the last decade, e-commerce has undergone a substantial surge in expansion, leading to significant changes not only affecting consumer buying behavior but also corporate operations. Projections show that it will grow by approximately 39% in the next 3 years –...
Shopify SEO: Ultimate Guide to Drive More Traffic & Sales to Your eCommerce Store
Having a robust Search Engine Optimization (SEO) plan is imperative if you want to enhance the discoverability and outreach of your eCommerce store. Especially for Shopify stores, SEO Services aids in generating organic traffic that ultimately leads to increased revenue and...
6 Strategies to Increase Customer Lifetime Value in Ecommerce
Voice Search and Transforming Shopping Experiences
I can’t wait to talk about how voice search marketing that has changed online shopping for good. This blog is based on one of the recent client interactions I had that triggered a quest for discovery and innovation when they implemented...
Ecommerce Marketing Tips and Tactics for Rapid Growth

With millions of products vying for attention on platforms like Amazon, Shopify and Etsy, the challenge for sellers to stand out is monumental. But it’s not just about being present...
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