Category: data-science

How JanaSena’s Digital Strategy Rewrote the Political Playbook in Andhra Pradesh

A visual representation of JanaSena’s digital revolution — combining grassroots energy, social media analytics, and real-time campaign data around a unifying symbol of change. Inside the Social Media, Grassroots, and Data Tactics Behind India’s Most Talked-About Regional Campaign in 2024 The...

Touchpoints Matter: 10 Customer Touchpoints That Will Optimize Your Customer Journey

Touchpoints Matter: 10 Touchpoints for your Customer Journey As businesses aim to provide the best customer experience possible, identifying and optimizing customer touchpoints has become increasingly important. A touchpoint refers to any customer interaction with a company, whether online, over the...