What Is A Virtual Influencer? Virtual influencers are created using state-of-the-art AI technology, animation, and 3D modeling to form digital personalities that imitate social media celebrities. These characters are live on various platforms like YouTube, Instagram, and TikTok and partake in...
Are Virtual Influencers Redefining Authenticity In Marketing?
Image c/o Coach Scrolling through my emails this morning, I came across the following headline in my daily Marketing Dive roundup of news and insights: Virtual influencers. Nothing new. Celebrity ambassadors. The sky is blue. What struck me this morning, however,...
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