The post How to master thought leadership ads on LinkedIn appeared first on Hallam.
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Understand how implementing a conversion API can help you gain access to richer data, smarter campaign optimisation and better results
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Discover why chasing lead volume in B2B paid media can be a costly mistake, and how focusing on revenue-driven metrics like SQLs and pipeline value leads to real growth.
The post Why most B2B lead gen campaigns are optimising for the...
Learn how to challenge behaviours that we see in B2B, and to empower brands to provide a commercial advantage in the category at the moment.
The post 2025 B2B Trends from LinkedIn and the B2B Institute appeared first on Hallam.
Explore effective B2B remarketing strategies that can help your business to stay top-of-mind, engage potential buyers and ultimately drive better results.
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The three key components that are essential for a successful B2B paid media strategy: data-driven decisions, continuous testing and optimisation, and compelling ad copy and creative.
The post Key elements of a successful B2B paid media strategy appeared first on...
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Google Ads can be an effective way to drive more traffic to your website, but it's certainly not for everyone.
In this blog, we’ll explore the pros and cons to help you decide what’s best for your business.
The post Google Ads:...
Is it worth bidding on your competitor's brand name and keywords in Google Ads? It it legal? Let's explore the options.
The post Google Ads: why you should be bidding on competitor brands and keywords appeared first on Hallam.
A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact figure. However, you can calculate a very close estimate using your current statistics.
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