Category: Loyalty Programs

Acquiring a new shopper costs 5–7 times more than keeping an existing one, according to Forrester. Bain & Company discovered that a 5% lift in retention can swell profits by up to 95%. With digital ad prices rising 41% year-over-year, dependency...

Businesses looking to establish lasting relationships with their customers must utilize customer loyalty programs as indispensable tools. These specialized initiatives are crafted to acknowledge returning patrons and motivate them to remain brand loyal by bestowing incentives for continuing repeat purchases. The...