Today, businesses are constantly seeking ways to enhance their marketing strategies and drive conversions. One instrumental type of tool that has gained significant attention is Customer Data Platform software. In...
The post Should You Use Customer Data Platform Software (CDP)...
Here’s what you missed last week in digital marketing. Week 49 — 2022

Marketing is stressful, and if you are like me, you will often find yourself short on time — I try to put together updates from the most prominent platforms hoping to save you some time so you can focus on other...
The privacy tipping point is here – and you need to act now.
14/11/2022
Analytics, cookies, Data & Privacy, Digital Marketing, GDPR, Marketing, privacy
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For years, industry experts (including folks here at Hallam) have been ringing the bells of misery as major changes to privacy threatened to change the internet (and therefore the global economy) beyond recognition.
The post The privacy tipping point is...