Krista Neher Jul 25 2023 Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we...
Krista Neher May 16 2023 What Makes A Good KPI? KPIs -Key Performance Indicators – judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them...
Krista Neher Mar 14 2023 Customer Relationship Management: Is Your Business CRM Ready? CRM stands for Customer Relationship Management. It’s a platform or system used by a company to manage all of its interactions and its relationship with a customer. Small...
Krista Neher Feb 21 2023 Why is ROI an Important Driver to Success? Let’s look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI- Return...
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