Krista Neher Aug 15 2023 Calculating ROI for Digital Marketing Return on Investments ROI is calculated as ROI = (Return – Investment)/Investment. Seems pretty straightforward, right? There are only two things involved – the return and the investment. The reality is...
Krista Neher Aug 01 2023 Building Your Digital Marketing Plan for Success Building your digital marketing plan is not rocket science, but it does take time and effort. The more time and effort you put into your strategy will help you...
Krista Neher Jul 25 2023 Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we...
Krista Neher Jul 18 2023 Regular Reporting: How to Create Impactful Reports Regular reporting is an important part of your digital marketing measurement plan and helps provide data for analytic analysis. Be sure that your report drives the focus towards the...
Krista Neher Jul 04 2023 The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance....
Krista Neher Jun 20 2023 Best Practice For Setting Benchmarks A benchmark is a way to understand if your digital marketing is performing well relative to a set standard or benchmark. For example, you may have an open rate on your...
As digital media platforms are cracking down on how user data is tracked, marketers across the globe find themselves having to adapt rapidly. Now that internet users are being prompted...
Krista Neher Jun 06 2023 Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI – Return on Investment – is to graph it...
Krista Neher May 16 2023 What Makes A Good KPI? KPIs -Key Performance Indicators – judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them...
Krista Neher May 09 2023 4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to...
Krista Neher Mar 14 2023 Customer Relationship Management: Is Your Business CRM Ready? CRM stands for Customer Relationship Management. It’s a platform or system used by a company to manage all of its interactions and its relationship with a customer. Small...
Krista Neher Feb 21 2023 Why is ROI an Important Driver to Success? Let’s look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI- Return...
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