Category: customer-experience

The following is a guest post from author and principal designer Erin Weigel. Read on for an exclusive look inside her new book, “Design for Impact: Your Guide to Designing Effective Product Experiments”.  User research is in crisis. Rounds of layoffs...

Marketers: it’s time to elevate your presence at the data table and create a more personalized experience for your customers. Two new resources are now available to help guide the way: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer...

Businesses must constantly seek ways to scale and reach a wider audience. In this pursuit, the most common question is: “Which marketing channel should I focus on for exponential growth?”...

The post How to Create an Omnichannel Marketing Strategy to Scale...

We know that when you’re an up-and-coming small business, it’s tempting to say yes to every customer or client that shows interest in you…but you do NOT want to do that. It’s actually more profitable and sustainable for you, in the...

In today’s rapidly evolving healthcare landscape, patients and caregivers are seeking more personalized and responsive care experiences.  The pressure on healthcare providers to meet these expectations is mounting, and traditional methods are no longer sufficient.  If you’ve found yourself searching for...

In the fast-paced world of digital marketing where attention spans are fleeting and competition is fierce, a well-crafted sales letter can be your ultimate weapon for driving conversions. But what...

The post The Anatomy of a High-Converting Sales Letter appeared...

There are many marketing lessons we can learn from Amazon, one of the biggest companies in the world. It didn’t get that way by sheer happenstance. It was a long,...

The post 6 Marketing Lessons We Can All Learn from...

When you were getting started in B2B marketing...